The dual shocks of Brexit and the COVID-19 pandemic reshaped global aviation, testing even the most established hubs. In this volatile context, Heathrow Airport not only weathered the storm but emerged as a case study in strategic resilience. Leveraging proprietary data insights, Hermes Intelligence has closely examined HeathrowÕs trajectory, offering new clarity on how the airport managed to outperform its European counterparts.
Duetto Purchases HotStats to Boost Expansion in the Hospitality Software Sector
Hospitality software provider Duetto has acquired HotStats, a hotel financial benchmarking services company. This move is a strategic step in DuettoÕs pursuit of becoming the comprehensive operating system for revenue and profit in the hotel industry.
B&B HOTELS Germany Increased Direct Revenue By 50% with Cendyn DMP
The combined strategy of classic metasearch campaigns targeting highly qualified travelers and metasearch destination campaigns to boost visibility led to a 671% increase in Google PPA clicks.
Makarem reached +122% YoY ROAS on metasearch with Cendyn DMP
By partnering with Cendyn through the Digital Marketing Platform (DMP), Makarem aimed to unify their data, improve their metasearch strategy, and drive higher engagement with potential guests.
AI-driven Analytics Will Provide Hard Fast ROI – but Are Hotels Ready? – By Kevin Duncan
For hoteliers looking to Find customers, convert them to Book, and Grow revenue amid stiff competition, smarter data insights are necessary. But if more isnÕt done to bring system data together in a cohesive, intelligent and integrated way, commercial teams will flounder, unable to deliver hard fast ROI cannot.Ê
Hotel Monge Reached 34x ROAS with Google PMax for Travel Goals
With CendynÕs Digital Marketing Platform (DMP), Hotel MongeÕs primary goal for PMTG campaigns is to attract new qualified customers and significantly boost ROI, aiming to surpass a 10x return on investment (ROI).
Google Accused of Unfair Practices in Search and App Store by EU Body
The Commission alleges that Google’s search engine and app store practices favor its services over competitors, thus breaching the DMA’s mandate for transparency, fairness, and non-discrimination.
Emerging Laws Propel Hotels Towards Digital ID Solutions
Experts recommend hotels act proactively by integrating digital ID systems with their IT systems to ensure smooth compliance and leverage the opportunity to deliver a fully digital travel experience.
Common Procurement Challenges in Hospitality Procurement – By Johannes Vocke, CFO, Futurelog
At first glance, hospitality procurement seems straightforwardÑsource products, select suppliers, and receive deliveries. But in a global market, the reality is far more complex. Managing logistics across multiple regions, dealing with supply chain disruptions, fluctuating currencies, and cultural differences can create significant challenges.
Sercotel Transforms Its Operations with Oracle Cloud
Mobile-enabled property management and point of sale systems help hotelier support aggressive expansion plans, simplify everyday tasks, and enhance guest personalization