The suppliers reinventing the market for meatless products

Britain’s national press turned on vegan food in 2023: “Has the vegan bubble burst?” The Guardian asked in May; “Expensive, over-processed and flavourless: why we’ve fallen out of love with vegan products,” wrote *The i* in June; “Has fake meat reached its expiration date?’ queried *The Independent* in August; and “How the vegan bubble burst,” reported The Times in the same month, in the process neatly answering The Guardian’s question.