Google has officially entered a new phase of inbox intelligence. With the rollout of Gmail features powered by Gemini AI, the inbox is no longer just a place where emails arrive. It is becoming an AI-curated feed that prioritizes relevance, engagement, and perceived importance.For hoteliers, this shift represents more than a product update. It signals a fundamental change in how marketing emails are evaluated, surfaced, and consumed by guests. While traditional deliverability still matters, visibility is now determined by how much attention your emails earn.
The Hotel Technology Maturity Curve and the Shift Toward Best-in-Class Systems
Hotel technology rarely stands still. As hotel businesses grow, their needs change, and the systems that once felt like an adequate fit can start to feel limiting. What supports a single property does not always scale cleanly across a portfolio. Over time, technology decisions tend to follow a maturity curve shaped by size, operational complexity, and long-term ambitions.
Hyatt Finishes 2025 with Highest Number of U.S. Room Signings in Five Years, Reaches Record Global Pipeline of Approximately 148,000 Rooms
Hyatt Hotels Corporation (NYSE: H) today announced a new record pipeline of approximately 148,000 rooms as of year-end 2025, driven by strong and sustained development interest across Hyatt’s five distinct brand portfolios. Hyatt’s evolution to an insights-led and brand-focused organization resonates with owners and developers who continue to choose Hyatt’s premier brands, contributing to a 7% increase in Hyatt’s pipeline compared to 2024.
Hilton Delivers Strong 6.7% Net Unit Growth in 2025, Closes Year with Record 520,000 Rooms Under Development
Hilton marked another remarkable year of growth in 2025, adding nearly 800 hotels and 100,000 new rooms to its global portfolio, representing full-year net unit growth of 6.7%.
Global Business Travel Professionals Signal Stronger Confidence But Also Constraint Heading Into 2026, According to Latest GBTA Poll
Global business travel professionals are cautiously optimistic as the industry enters the year ahead ─ despite concerns over balancing travel budgets with costs, traveler safety and satisfaction, and potentially stricter U.S. border and visa requirements.
B3 Designers Brings The Hobson Cambridge by Adina to Life with Contemporary Design Direction
B3 Designers has delivered the design direction for The Hobson Cambridge by Adina, the brand’s first UK property, transforming the historic Grade II-listed Hobson House into a contemporary apartment hotel that reflects Adina’s design-led approach to modern, flexible living.
HVS Europe Hotel Transactions Bulletin – Week Ending 23 January 2026
As exclusive agent, HVS Hodges Ward Elliott is pleased to have successfully completed the sale of the W London Leicester Square in the UK on behalf of a private Middle Eastern investor. The price, as well as the identity of the purchaser, are confidential. The freehold property occupies a prime island site on Leicester Square in London’s West End. Completed in 2011, the scheme comprises the 192 room W Hotel, 11 duplex residences and a 3,228 sqm retail unit occupied by M&M’s. The hotel also features a restaurant and bar, two meeting rooms, a screening room and a spa, as well as an additional restaurant let to Burger & Lobster.
Hyatt Regency Vilamoura Algarve Opens Today, Bringing Contemporary Hospitality to the Algarve Coast
Hyatt Hotels Corporation (NYSE: H) celebrated the opening of Hyatt Regency Vilamoura Algarve today, marking the newest addition to the Hyatt Regency brand portfolio in Portugal. Following the rebranding of the former Dom Pedro Vilamoura, the hotel is now managed by DETAILS – Hospitality, Sports, Leisure, the management platform of Arrow Global in Portugal.
Mark Owens on Colliers International and the New Economics of Hotel Deals
Colliers International is a global real estate services firm, but in hospitality it increasingly functions as a strategic translator between owners, lenders, and shifting traveller demand. In this Brand Insiders conversation, Mark Owens, Hospitality Practice Group Leader and Vice Chairman at Colliers International, explains how the firm “span[s] the gamut” of hotel advisory, from investment sales and debt restructuring to joint venture equity and consulting. Across the discussion, Owens connects capital markets realities with an industry that is still being reshaped by experiential demand, new destination discovery, and the economics of delivering differentiated stays.
Hotel Owners at an AI Crossroads as Confidence and Growth Plans Hold Firm, Wyndham Owner Trends Report Finds
Artificial intelligence has rapidly shifted from an emerging concept to a business imperative for hotel owners—and now the focus is on adopting AI at scale. Findings from Wyndham Hotels & Resorts’ newly released, second-annual, Owner Trends Report show the industry has reached an AI inflection point: hotel owners and developers are embracing AI but are increasingly in need of greater guidance on how to convert early adoption into long-term returns.

