Category: Recent News

Silken Hotels faced several challenges in their quest to strengthen their position in the competitive hospitality industry. Limited visibility on Global Distribution Systems (GDS) hindered their ability to capture a broader audience, while a smaller share of corporate clients restricted their revenue diversification. Insufficient participation in corporate RFPs further limited opportunities to secure global partnerships. Additionally, a lack of strong brand recognition among travel agents, consortia, and corporate travel planners posed obstacles to expanding their market presence. Inefficient rate management through their Central Reservation System (CRS) also made it difficult to align pricing strategies with market demands, underscoring the need for strategic adjustments to achieve sustained growth.

The beginning of a new year always presents the perfect opportunity to debate which trends faded and which came to fruition over the course of the past year, while looking ahead to identify new ones that are underfoot. This reflection is all the more relevant given that the hospitality industry is highly dynamic, as it swiftly adapts to shifting consumer trends, technological advances and socio-economic changes.

Hyatt acquires three hotels on Tenerife in Spain from Blantyre Capital

Henderson Park, the international private equity real estate firm, has acquired a portfolio of five hotels in France alongside asset management company Atream, a leading French tourism firm headquartered in Paris. The purchase was undertaken in two separate transactions comprising the acquisition, from French institutional investors, of the hotel properties historically operated via variable lease contracts and, simultaneously, the transfer of the operations by the hotel operator.

HotelRunner, the leading hospitality and travel technology provider, announces its participation in ITB Berlin 2025, one of the world’s leading travel trade shows. The HotelRunner Team will be at Hall 9, Stand 217a, in Messe Berlin from March 4th to 6th, 2025.

InterContinental Hotels Group PLC (IHG) has acquired from Ruby SARL the Ruby™ brand and related intellectual property for initial purchase consideration of €110.5m (~$116m1). Ruby is a premium urban lifestyle brand for modern travellers in must-visit city destinations and provides hotel owners with space-efficient designs and an attractive, flexible concept that IHG expects to rapidly expand globally.

The in-room entertainment market is poised for significant transformation in the coming years. Whilst top-tier casting solutions are high on every hotelier’s wish list, will they truly revolutionise, move the needle and meet everyone’s expectations? Will the trend of cord-cutting seen in residential homes continue in the hospitality industry, or will it take time and stabilise? And what about in-room movies, are they becoming obsolete with the advancement of Netflix, Amazon, Max and Disney+?

Content marketing includes content and descriptions about the property, its amenities, services, calendar of events, destination, activities and attractions that are being delivered to targeted audiences through various communication and media channels. Typically, content marketing does not explicitly promote a price or discount, but is intended to stimulate interest in the hotel products and services.

The hotel business is perhaps the second oldest business in the world. I read that somewhere long ago, and it stuck. The kind of live-in arrangements described in this article are not about that but, rather, what our industry provided in the past to its senior leaders and managers. Some of what you’re about to read I experienced first hand and some of it was passed on down to me through stories and folklore. After all we only have our yarns and parables to share and once they’re gone, they’re no longer part of our culture. Here is my shot at preserving some of that. I also want to mention that I am in no way complaining or pointing out supposed abuse of power or privilege, it’s just the opposite – I’m celebrating our past.

As we enter 2025, I’m reminded that change remains our only constant. From AI integration to distribution challenges and talent gaps, trends are emerging. Based on insights from HSMAI’s Executive Roundtables and Advisory Boards, here are 11 trends that hospitality commercial leaders should watch in 2025.