📍 Utrecht, The Netherlands – 13 February 2025
HSMAI Announces Gold Winners of the 2024 Adrian Awards for Excellence in Travel Marketing
The Hospitality Sales and Marketing Association International (HSMAI) is proud to announce the Gold Winners of the 2024 Adrian Awards, recognizing the best in advertising, digital marketing, public relations, and integrated campaigns within the travel industry. These winners will be honored at the Adrian Awards dinner reception and ceremony on February 18, 2025, at the New York Marriott Marquis, where the Platinum and Best of Show recipients—selected from the Gold winners—will be revealed.
Safemark Recognized for Sustainability Achievements by EcoVadis
Safemark, a global leader in guest room safe solutions for the hospitality industry, is proud to announce its recognition by EcoVadis for its commitment to sustainability. Safemark has earned the Committed Badge from EcoVadis, reflecting its top-tier performance in environmental, social, and governance (ESG) practices. This acknowledgment reflects Safemark’s ongoing dedication to integrate sustainable practices across its operations and its positive impact on the world.
Six Game-Changing AI Customer Service and CX Strategies
AI is reshaping customer service and customer experience faster than we could ever imagine. But some are getting it wrong. While everyone’s racing to implement AI, many are missing the most important part – keeping the human element alive. Smart companies have found the balance between the human touch and the digital experience.
AAHOA Announces Leadership Promotions to Strengthen Membership, Business Development, and Strategic Growth
AAHOA, the world’s largest hotel owners association, is proud to announce key leadership promotions that underscore its commitment to serving its members and driving industry progress. Geetika Rana has been promoted to Executive Vice President of Membership & Events, and Dennis Smith has been promoted to Executive Vice President of Business Development.
U.S. News Reveals the 2025 Best Hotels
U.S. News & World Report, publisher of Best Vacations, Best Cruise Lines and Best Travel Rewards Programs, today unveiled its 15th annual rankings of the Best Hotels. The 2025 rankings highlight more than 31,000 hotels across more than 400 destinations to help travelers find the hotel that suits their needs.
Whitbread opens 1,000 new Premier Inn rooms since March 2024
Whitbread PLC, the parent company of the UK’s largest hotel brand Premier Inn, has added more than 1,000 new guest bedrooms to its growing UK network since March 2024 and the start of its FY24/25 financial year.
Mix of events drove Paris room rates to January high
New Year’s celebrations and multiple events pushed Paris hotel average daily rate (ADR) and revenue per available room (RevPAR) to all-time highs for January, according to preliminary data from CoStar. CoStar is a leading global provider of commercial real estate data, analytics and news.
Strategies for Marketing Your Pet-Friendly Hotel
When I think of pet-friendly hotels, I can’t help but remember how important my pets are to me and how they can affect my personal travel decisions. Years ago, my husband and I were traveling home to Ohio from North Carolina for Christmas with our dog when we hit the aftermath of a blizzard in West Virginia. It was a tough drive, and eventually, we had to throw in the towel and find a hotel to stay in for the night.
Elatos Resort to join Accor’s exclusive Emblems Collection
Accor is thrilled to announce that Elatos Resort, a luxurious chalet set in the heart of Greece’s alpine wilderness will join the Emblems Collection. The transformation of Elatos Resort will set new standards for intimate luxury and timeless elegance, further enriching the Emblems portfolio.

