AI in hospitality: Separating hype from reality

While some in the hotel and travel industry see artificial intelligence (AI) as a transformative force, others remain skeptical—questioning whether it can truly enhance operations, guest experiences, and revenue or if it’s just another passing trend. To cut through the hype, hoteliers must understand how AI is being applied today, the data challenges that impact its effectiveness, and how innovations like generative AI are already reshaping guest interactions and operational efficiency.

Shiji Welcomes Alejandra Pueblita as Mexico Country Manager and Expands in Mexico with New Office

Shiji, a leading global hospitality technology provider, announces a significant expansion in Mexico with the opening of a new office in Mexico City in 2025 and the appointment of Alejandra Pueblita as Country Manager for Mexico. With over two decades of experience in sales, customer satisfaction, and leadership roles at renowned companies such as Hoteles Misión, IHG, and Grupo Posadas, Alejandra brings unmatched expertise and a customer-first approach to Shiji’s growing operations in the region. The expansion reflects Shiji’s commitment to empowering the hospitality industry in Mexico with innovative solutions and dedicated local support.

Preferred Hotels & Resorts Introduces Travel Advisor Portal

Preferred Hotels & Resorts, the world’s largest independent hotel brand, is excited to announce the launch of its new Travel Advisor Portal, a cutting-edge platform designed to empower travel professionals with a comprehensive suite of tools and resources. With its user-friendly interface and advanced features, the portal offers priority access to a curated collection of more than 600 luxury independent hotels, resorts, and residences worldwide – while featuring a seamless, integrated experience for making and managing reservations, preparing rate quotes, submitting commission claims, and more – all in one place.

First free-to-access climate training programme for destinations launches

A new climate action training programme for destinations has been launched by sustainable tourism non-profit, the Travel Foundation, in partnership with Expedia Group. ‘Destination Climate Champions’ is the first climate action training course that is free to access for those working in Destination Management Organisations (DMOs) and National Tourism Organisations (NTOs), thanks to generous sponsorship from Expedia Group.

Radisson Collection continues “Taste of Heritage” Gastronomy Series with bespoke guide to Georgian cuisine and local wine culture

The fourth edition of the series takes travelers to Georgia’s capital of Tbilisi and renowned wine region Kakheti. Uniquely located on the famed family estate of the 19th-century aristocratic poet and winemaking pioneer Prince Alexander Chavchavadze, Tsinandali Estate, A Radisson Collection Hotel is a paradise for gastronomy and literature lovers alike. Radisson Collection’s new guide offers travelers local insight into the best wining and dining destinations, and how to experience the ultimate epicurean delights in this breathtaking region.