If the last decade of hospitality tech was defined by gathering data, the next era will be defined by what that data can finally do on its own. Despite years of digitization, the industry’s operating model has mainly remained analogue, relying on staff to act as the “middleware” manually bridging the gaps between disjointed systems. However, as we look toward 2026, this era of manual friction is drawing to a close. We are now entering a phase of structural AI transformation where the convergence of cloud maturity and autonomous algorithms will reshape the hotel from a collection of siloed departments into a single, cohesive, and intelligent organism.
TRYBE Integrates with TablePath to Streamline Dining, Spa and Leisure Bookings for Hotel Guests
TRYBE, the all-in-one operational software for the spa, leisure, and hospitality sector, has announced a new integration with restaurant booking and table management platform TablePath. The partnership enables hotels and spas to offer guests a seamless, unified booking experience across dining, spa, leisure, and activities.
Donna Rae Garff Marriott, Cherished Wife, Mother, Grandmother, and Community Leader, Passes Away at Age 90
Marriott International announces with deep sadness the passing of Donna Rae Garff Marriott, a woman of grace, faith, and unwavering devotion to family. Mrs. Marriott passed away peacefully on December 30, 2025, surrounded by loved ones. She and J.W. “Bill” Marriott, Jr., Chairman Emeritus of Marriott International, recently celebrated their 70th wedding anniversary.
AI Will Not Save Your Hotel, But It Will Decide What Hospitality Means Next
Why digital transformation failed hotels… and why AI is forcing a complete reset of how value is created in hospitality.
The Hidden Reason Hotel Groups Aren’t Seeing Real AI Results
We all want smarter systems. Better forecasts. Faster decisions.
Day One Deliberation: The First 5 Strategic Moves to Define Your Year
Stop just discussing digital transformation. Start delivering it.
50 First Dates with Support
I’ve dealt with my fair share of SaaS support. The robotic scripts, the helpful agents, and the occasional genius buried behind a chatbot. So when a client claimed they couldn’t raise a support ticket, I didn’t believe them. I asked them to try again, live.
Thought Leadership Development: Creating a Culture and Community
The premise of this discussion is that thought leadership can and should be developed as part of a business culture. I view thought leadership being tied to overarching business concepts like leadership, innovation, sustainability, and communication. The inferences from thought leadership in general, is to have an authoritative source share what s/he or a business see as the future and or the changes in a business sector or in the economy in general.
Design as a Silent Language: GCSTIMES Wooden Key Cards as Cultural Expression
Design has always been a silent language.
Commercial Convergence: Why the Future Hotel Won’t Have a Sales, Marketing, or Revenue Department
For decades, hotels operated like finely tuned orchestras — every section knowing its role, every department mastering its part. Sales filled the rooms. Marketing built the story. Revenue optimized the price.