New EU Plans Set to Make Business Travel More Efficient and Sustainable: GBTA Welcomes this Week’s Announcements on High-Speed Rail and Sustainable Transport as Part of its Ongoing Engagement with European Policymakers

The Global Business Travel Association (GBTA), the leading voice of the global business travel industry, met in Brussels this week with key policymakers from the European Commission, European Parliament and upcoming EU Council Presidency to advance policies that support a thriving, sustainable and modernised business travel ecosystem.

Ruby Group unveils Ruby Giulia in Rome

The Ruby Group, led by CEO and founder Michael Struck, is expanding its presence in Italy with the opening of Ruby Giulia. The hotel is located on Via Agostino Depretis, just steps from Piazza Venezia. The former Ministry of the Interior, measuring approximately 5,300 square meters, has been transformed into a 164-room hotel. Ruby Giulia is designed as an urban retreat in the heart of the city, featuring a 24/7 bar and café, inviting lounge areas that blend seamlessly with the neighborhood, and a rooftop terrace with panoramic views of the ancient city.

Infor Hospitality teams up with AWS to host Innovation Fest 2025 for hotel leaders

As the hospitality industry enters 2026, the question is no longer whether to innovate but how to do so intelligently. According to Infor’s global productivity and technology research, over 80% of organizations agree that their success now depends on how well they use and adopt new technologies. The hotels that will thrive are those that combine operational resilience, guest-centric innovation, and strategic collaboration across their technology ecosystem.

Rethinking the Hotel Key Card: The Sustainable Shift Starts Here

Sustainability is no longer a niche demand, it’s a decisive business advantage. According to Booking.com, 43% of travelers are willing to pay more for accommodations with sustainable certifications. Yet one of hospitality’s most common items, the plastic key card, remains a hidden environmental offender.

Will the AI Bubble Burst and Will Hotels Be Just Fine Without It?

Every industry has its golden moment of obsession, that period when a single innovation promises to rewrite every rule we’ve ever lived by. For hotels, we’ve lived through many. Online travel agencies were going to make our own websites obsolete. Review platforms were going to destroy reputation management. Social media was going to replace loyalty. And yet, through every so-called revolution, the heartbeat of hospitality never stopped.

A lack of enterprise visibility is costing hotels loyalty and revenue

Hotel brands are currently struggling in the battle for guest loyalty, not because of poor service, but because of poor data visibility. Guests expect the same seamless, personalized experiences they receive from Amazon or Uber, yet most hotels aren’t able to consistently deliver this level of service due to lack of data visibility across their portfolios.

Adagio Accelerates its Growth in France through Strategic Partnership with the Sergic Group to Operate Nine New Properties

In line with its strategic plan FIRST 2030, Adagio is strengthening its leadership in the aparthotel market and continuing to expand its network. Today, Adagio have announced a partnership with real estate services group Sergic to manage nine real estate assets in France. This partnership allows Adagio to increase the number of apartments marketed and managed by the brand by 8%. This is an important step for Adagio in achieving its growth objectives and demonstrates the recognition of Adagio’s expertise in its field, the operation and marketing of aparthotels.