As the hospitality industry enters 2026, the question is no longer whether to innovate but how to do so intelligently. According to Infor’s global productivity and technology research, over 80% of organizations agree that their success now depends on how well they use and adopt new technologies. The hotels that will thrive are those that combine operational resilience, guest-centric innovation, and strategic collaboration across their technology ecosystem.
Rethinking the Hotel Key Card: The Sustainable Shift Starts Here
Sustainability is no longer a niche demand, it’s a decisive business advantage. According to Booking.com, 43% of travelers are willing to pay more for accommodations with sustainable certifications. Yet one of hospitality’s most common items, the plastic key card, remains a hidden environmental offender.
Will the AI Bubble Burst and Will Hotels Be Just Fine Without It?
Every industry has its golden moment of obsession, that period when a single innovation promises to rewrite every rule we’ve ever lived by. For hotels, we’ve lived through many. Online travel agencies were going to make our own websites obsolete. Review platforms were going to destroy reputation management. Social media was going to replace loyalty. And yet, through every so-called revolution, the heartbeat of hospitality never stopped.
A lack of enterprise visibility is costing hotels loyalty and revenue
Hotel brands are currently struggling in the battle for guest loyalty, not because of poor service, but because of poor data visibility. Guests expect the same seamless, personalized experiences they receive from Amazon or Uber, yet most hotels aren’t able to consistently deliver this level of service due to lack of data visibility across their portfolios.
The Galt House Hotel selects IRIS Mobile Ordering to drive F&B sales, profitability, and guest satisfaction
The Galt House Hotel, a Wyndham Grand Hotel and the largest hotel in Louisville, Kentucky with over 1,300 rooms, has partnered with IRIS, the global leader in mobile ordering and guest experience platforms, to revolutionize its food and beverage operations.
Adagio Accelerates its Growth in France through Strategic Partnership with the Sergic Group to Operate Nine New Properties
In line with its strategic plan FIRST 2030, Adagio is strengthening its leadership in the aparthotel market and continuing to expand its network. Today, Adagio have announced a partnership with real estate services group Sergic to manage nine real estate assets in France. This partnership allows Adagio to increase the number of apartments marketed and managed by the brand by 8%. This is an important step for Adagio in achieving its growth objectives and demonstrates the recognition of Adagio’s expertise in its field, the operation and marketing of aparthotels.
Infor Hospitality and Amazon Web Services (AWS) are bringing hotel leaders together for Innovation Fest 2025
The hospitality industry is entering a defining moment. After years of steady digital adoption, hotel leaders are shifting their focus from incremental efficiency to systemic innovation that connects technology, data, and human experience into a unified strategy for growth.
The Kessler Collection and Highgate Form a Strategic Alliance to Shape a New Era of Luxury and Lifestyle Hospitality
The Kessler Collection, an iconic Orlando-based hospitality company known for launching the soft-brand movement in the U.S. with the co-founding of Marriott’s Autograph Collection, has announced a strategic alliance with Highgate, a leading real estate investment and hospitality management company. The collaboration combines Kessler’s creative vision, pioneering spirit, and legacy of building high-performing hotels with Highgate’s proven ability to create long-term value through industry leading revenue growth strategies, operational mastery, and disciplined investment execution — forming a platform uniquely positioned to maximize asset performance and redefine excellence in the luxury and lifestyle space. Built by visionary hoteliers whose innovation and investment leadership have shaped the industry, the two companies are poised to unlock new growth in the luxury and lifestyle segments while enhancing value for their partners, associates, and guests.
Addition of 50 new QUALITY SUITES™ hotels across France sees Choice Hotels International™ significantly expand in EMEA with the near doubling of its French portfolio
Choice Hotels International Inc.® (NYSE: CHH), one of the world’s largest hotel franchisors, is expanding its EMEA growth strategy by introducing 50 new Quality Suites™ properties in the French market.
Beyond Price: The Future of Hotel Upselling and Cross-Selling
In this insightful interview, Scott Dahl and Mercedes Blanco discuss the evolving landscape of upselling and cross-selling in the hotel industry heading into 2026. They highlight how traveler preferences have shifted away from just prices and views toward meaningful, personalized experiences, emphasizing the emotional story behind offers. Mercedes shares her extensive expertise in digital marketing and hospitality technology, underscoring the fast-paced integration of AI in enhancing guest experiences, marketing strategies, and direct booking channels.