Category: Recent News

Westin Hotels & Resorts proudly announces the opening of The Westin Salgados Beach Resort, Algarve, a sophisticated wellness destination where the restorative power of nature meets thoughtful, rejuvenating hospitality. Nestled along the golden shores of Praia dos Salgados, the resort offers a serene retreat that embodies Westin’s commitment to personal well-being through its Six Pillars: Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well.

In this week’s episode of Hotel Moment, Sims Foster, co-founder of Foster Supply Hospitality, joins Revinate CMO Karen Stephens for a lesson on brand building and why hoteliers should see their rooms as more than “just four walls.” Sims also shows how one hotelier can do so much good in the local community — serving guests as well as those in need.

Lodging Interactive, the award-winning digital marketing agency serving the hospitality industry for over two decades, today announced the launch of Commingle AI Signals. This powerful new service increases a hotel’s visibility in GenAI-powered search engines and Large Language Models (LLMs) through strategically written guest review responses that act as “AI signals” for intent-based AI search queries.

The biggest one is emotional presence. In 2025, guests no longer respond to static perfection — they seek atmosphere. They want to feel what it’s like to be there before they ever arrive. That’s why we’re seeing a shift away from traditional photography and toward dynamic, immersive content — especially short-form videos and drone storytelling.

Getting guests to leave you a five-star review should be simple: deliver a great stay, earn a great rating. But in reality, even stellar experiences often go unmentioned, while minor hiccups are sure to show up. So, how can hotels consistently earn more five-star reviews on Tripadvisor and Google?

EHL Hospitality Business School is proud to announce the launch of its five-year philanthropic initiative, (Em)Power on, designed to embed philanthropy at the heart of the institution’s mission. Aiming to raise 50 million Swiss Francs by 2030, the initiative will establish a sustainable endowment fund to provide scholarships, advance pioneering research, and drive strategic impact for the future of hospitality.

Maestro PMS, the preferred web browser-based cloud and on-premises all-in-one PMS solution for independent hotels, luxury resorts, vacation rentals, and multi-property groups, is set to unveil an upgraded Spa Module at HITEC North America in Indianapolis. Join us at Booth #2411 from June 16–19 at the Indiana Convention Center for an exclusive look at the new functionality designed to simplify day-to-day operations, reduce no-shows, boost revenue, and deliver exceptional guest satisfaction.

This June, I’ll be heading to Indianapolis for the Hospitality Industry Technology Exposition and Conference (HITEC®). For me, HITEC has always been less about the hype and more about the conversations and insights that stick with you long after the event.

Let’s get real for a moment.

Hilton (NYSE: HLT) announces the recent opening of Sax Paris, LXR Hotels & Resorts. Located in Paris’s elegant 7th arrondissement, the 118-room property is housed in a historic neo-Gothic building, boasting panoramic rooftop views. Marking the debut of the LXR Hotels & Resorts brand in France, Sax Paris joins a global collection of luxury hotels in sought-after destinations that invite guests on a journey of discovery and adventure. Sax Paris is owned and developed by Compagnie de Phalsbourg, a French real estate company.