The Relevance of Brand Relevance

iPhone, iPad, iEverything – the world of Apple has become a prime case study for brand marketers, as they continue to boast legions of fans around the world; many of whom would willingly brave the elements in a bid to emerge victorious with the late…

This is Definitely Not the End for the Hotel Industry

“The report of my death was an exaggeration,” as Mark Twain cleverly retorted to false rumors of his death. While we hoteliers are in the darks depths of this unprecedented calamity, our industry’s bright new dawn is just about to crest over the hor…

Xenia Hotels & Resorts Provides Business Update

ORLANDO, Fla. – Xenia Hotels & Resorts, Inc. (NYSE: XHR) (“Xenia” or the “Company”) today provided an update on pending transactions, as well as an update on the impact of COVID-19 on its operations. On February 24, 2020, Xenia announced that it had…

Experts Say Travel Will Be Better Going Forward

ravel experts say the devastation to the industry caused by the global pandemic of the coronavirus will only make the sector stronger – and entice more people to travel – when the pandemic finally ends. Paula Froelich, founder and editor of the onli…

2nd Update Corona Impact on Website vs OTA Bookings

On the 6th March we published numbers around the first impacts of Corona on OTA vs Website bookings. What an unpredicted turn things took since then. Yes – we expected things to be bad, but really this bad? With our partner Hotelnetsolutions from Be…