Wyndham Debuts First-of-its-Kind Travel Subscription with Day-One Payoffs

Wyndham Rewards®, the #1–rated hotel rewards program known for its groundbreaking simplicity and generosity, is once again transforming the loyalty landscape with the launch of Wyndham Rewards Insider℠—a first-of-its-kind travel and entertainment subscription from a major hotel rewards program, designed to pay for itself in as little as one trip.

LodgIQ Launches Hospitality Guide to Help Revenue Leaders Embrace the Role of Commercial Strategist

LodgIQ, a leading provider of AI-powered revenue optimization solutions for the hospitality industry, has released a new industry guide entitled “From Revenue Manager to Commercial Strategist: A Hospitality Guide.” This resource outlines the transformation of traditional revenue management roles into broader, data-led commercial leadership, and provides hotel professionals with practical insights on leveraging AI, business intelligence (BI) and revenue management to drive total profitability.

Ditch discount blasts: Reward high-value hotel guests

Blanket-sending discount codes only target low-spending guests. High-spending guests respond to offers that resonate, incentivize, and make them feel noticed. Hotels that take promotional offers one step further to hone in on strategic discounts for high-value guests see their Find, Book, and Grow strategies flourish with revenue.

Europe Hotel Transactions Bulletin – Week Ending 17 October 2025

Spanish real estate investment trust Azora, via its European Hotel & Lodging Fund, has acquired Spanish owner-operator Medplaya Hotels. The deal includes six owned hotel properties in Spain – situated in Catalonia and the Costa del Sol – with a total of more than 1,500 rooms, as well as the operating company that manages an additional nine hotels. Azora plans to renovate the properties and reposition them. In 2019, Azora acquired seven hotels from Medplaya while keeping the company on as the operator through lease agreements, meaning that Azora now owns 13 of Medplaya’s 15 hotels.