Category: Recent News

Meliá Hotels International and MiM Hotels, the boutique hospitality brand owned by global football legend Leo Messi, have announced a strategic partnership under which Meliá will assume management of the MiM Hotels portfolio, effective November 1. These distinctive properties will be incorporated into The Meliá Collection, the company’s curated selection of unique, character-rich hotels.

For over a decade, Wifirst has been providing customers of Astore partner properties, the Accor group’s purchasing centre, and their teams with high-end WiFi connectivity. Building on this success, Astore and Wifirst have announced that they are now extending this collaboration internationally. From now on, all Accor partners in Europe and North Africa will be able to benefit from the solutions developed by Wifirst, a comprehensive multi-service offering: Business & Guest WiFi, Professional Fibre (FTTO) and VoIP.

Bluegr Hotels & Resorts’ next generation joins HSMAI Europe’s Connecting Future Leaders – ahead of the programme’s launch in Greece

Rosewood, the ever-evolving collection of remarkable hotels, resorts, and residences, today enters a new era of luxury, defined by personalized and immersive guest experiences, a digital transformation, and a reenergized brand identity. Long guided by its sense of place philosophy, Rosewood has evolved from a luxury hospitality brand to a broader lifestyle forum – offering guests a deeper connection to people, place, and culture through discovery. As Rosewood enters its next chapter, every facet of the brand joins together on a journey to become driven by purpose.

Hospitality has always been about people, about care, connection, and creating meaningful experiences. Yet as our industry evolves at high speed, we’re confronted with challenges that demand not just resilience, but reimagination.

Valk Exclusief, the Netherlands’ largest independent full-service hotel group, has entered the final stage of its digital transformation, powered by Apaleo, the open, API-first hospitality platform.

This interview features Niko Karstikko, the Co-Founder & Group CEO of Bob W, an innovative hospitality company blending the comfort and consistency of hotels with the authentic local experience and affordability of short-stay rentals, designed for modern, tech-savvy travelers who mix business and leisure stays. Founded in 2017-2018, Bob W operates in commercial properties under appropriate legal frameworks and emphasizes scalability, flexibility, and sustainability through technology – such as app-enabled self-service amenities, partnerships with local gyms and restaurants, and a tech stack for guest and operational services. Their average stay length is about 4 nights and they have expanded across 19 cities in 11 European countries

Ori Kafri introduces J.K. Place as a family-founded boutique hotel brand that defines “boutique” not by design trends, but by personal, tailor-made hospitality. With three intimate properties in Capri, Rome, Paris, and soon Milan, each averaging around 30 rooms, Kafri describes the brand”s essence as creating “homes” rather than hotels – spaces where guests feel personally known and individually cared for. He contrasts J.K.”s approach to larger hotel chains, which he likens to luxury fashion houses, while J.K. Place aspires to be the “tailor-made suit” – a bespoke experience built through genuine human connection.

Social media is both an opportunity and a threat for hotels. An opportunity because social selling is becoming a big revenue generator, and social is a space where brand building is endemic. But it’s a threat too – because many hoteliers lack time, knowledge and resources to feel they can be truly effective. Here’s what hotel teams are actually doing in practice to make their social channels work.

Hospitality is built on execution. Every detail—from the greeting at check-in to the follow-up after checkout—either reinforces your brand promise or erodes it.