STR Weekly Insights: 21-27 September 2025

U.S. revenue per available room (RevPAR) fell 6.6% in the week ending 27 September 2025. The decrease was mostly due to declining occupancy, down 2.8 percentage points (ppts) but was worsened by a 2.5% retreat in average daily rate (ADR). Occupancy has declined for the past 14 consecutive weeks, the longest such streak since the end of the pandemic. Further, since April, weekly occupancy has only increased twice.

Leonardo Hotels driving forward growth in Europe in robust fashion

Leonardo Hotels Central Europe is continuing to pursue a course of expansion by investing in new hotels, in the upgrading of its existing portfolio and in the further development of innovative brands. The group has achieved a number of important milestones in 2025 and has also launched new projects which will secure growth in Europe over the long term.

The guest has arrived. The card hasn’t.

It’s a scenario business travellers know all too well. You arrive at your hotel after a long flight, luggage in hand, mind on tomorrow’s meetings. The hotel lobby looks welcoming, until the front desk asks for a credit card. Again. You explain it’s a corporate booking. You mention the virtual card. The staff dig through faxes or refresh emails. Minutes pass. Frustration rises. Your trip is supposed to be starting, but it already feels off. And it’s not just anecdotal. Recent research from Conferma, surveying business travellers across the UK, US, and ANZ, shows that hotels are still tripping over the very first hurdle.

Begin With The End In Mind – Creating a Financially Engaged Leadership Team In Your Hotel

Creating a financially engaged leadership team in your hotel is no different from creating a strong guest service culture or a team that has colleague and leader engagement as their mission. What you attend to grows, it’s that simple. What’s different with the finances is you and your focus. The picture you want to create needs to be clear, and you need to have a plan to follow and resources to employ to create financial leadership. It’s no different from guest service or colleague engagement. We would not expect these two disciplines to grow and prosper in our hotel on their own. No, we recognize that these require constant attention and nurturing. The financial leadership in your hotel is exactly the same.

Your Lobby Isn’t Worth Posting

In a world dominated by social media, the value of a hotel is increasingly measured by how shareable its experiences are. Guests aren’t justthey want moments worth posting. For years, “Instagrammable” aesthetics were enough. Now, younger generations are shifting the bar: the real currency is authenticity.