Category: Recent News

In line with its strategic plan FIRST 2030, Adagio is strengthening its leadership in the aparthotel market and continuing to expand its network. Today, Adagio have announced a partnership with real estate services group Sergic to manage nine real estate assets in France. This partnership allows Adagio to increase the number of apartments marketed and managed by the brand by 8%. This is an important step for Adagio in achieving its growth objectives and demonstrates the recognition of Adagio’s expertise in its field, the operation and marketing of aparthotels.

The hospitality industry is entering a defining moment. After years of steady digital adoption, hotel leaders are shifting their focus from incremental efficiency to systemic innovation that connects technology, data, and human experience into a unified strategy for growth.

The Kessler Collection, an iconic Orlando-based hospitality company known for launching the soft-brand movement in the U.S. with the co-founding of Marriott’s Autograph Collection, has announced a strategic alliance with Highgate, a leading real estate investment and hospitality management company. The collaboration combines Kessler’s creative vision, pioneering spirit, and legacy of building high-performing hotels with Highgate’s proven ability to create long-term value through industry leading revenue growth strategies, operational mastery, and disciplined investment execution — forming a platform uniquely positioned to maximize asset performance and redefine excellence in the luxury and lifestyle space. Built by visionary hoteliers whose innovation and investment leadership have shaped the industry, the two companies are poised to unlock new growth in the luxury and lifestyle segments while enhancing value for their partners, associates, and guests.

Choice Hotels International Inc.® (NYSE: CHH), one of the world’s largest hotel franchisors, is expanding its EMEA growth strategy by introducing 50 new Quality Suites™ properties in the French market.

In this insightful interview, Scott Dahl and Mercedes Blanco discuss the evolving landscape of upselling and cross-selling in the hotel industry heading into 2026. They highlight how traveler preferences have shifted away from just prices and views toward meaningful, personalized experiences, emphasizing the emotional story behind offers. Mercedes shares her extensive expertise in digital marketing and hospitality technology, underscoring the fast-paced integration of AI in enhancing guest experiences, marketing strategies, and direct booking channels.

It’s not selling the right product to the right person at the right time at the right price.

The old saying in business, when it comes to hiring people, is this: Hire for attitude, train for skill.

When it comes to revenue management technology, few voices carry the authenticity and experience of Adrienne Hanna, Founder and CEO of Right Revenue. With over three decades in the travel and hotel industries, Adrienne made a bold leap into technology entrepreneurship in her late forties, driven by a passion to empower independent hotels with tools once reserved for large brands.

Safemark, a global leader in guest room security and hospitality solutions, has added the Marshall Heston 60 TV soundbar to its hospitality lineup. With more than 70% of travelers citing in-room entertainment as a key factor in hotel selection, the Heston 60 delivers cinematic-quality audio in a compact, stylish design, helping hoteliers create unforgettable guest experiences for movies, music, and streaming content.

Imagine this: your hotel has switched to renewable energy, eliminated single-use plastics, and buys local. You proudly display your sustainability credentials online. Yet when guests leave reviews, your “eco-friendliness” rating is mediocre.