Category: Recent News

Mews, the leading operating system for hospitality, has today announced that Efteling, one of Europe’s most iconic theme park destinations, has chosen Mews to power its guest operations and deliver frictionless experiences across all its accommodations.

roommaster, the modern hotel management software built for independent hoteliers, has been recognized by Crozdesk as a 2025 Trusted Vendor, earning the distinction of High Market Presence.

Recent research from Cornell University has validated a core architectural principle that has shaped Rebyū, the AI-powered hotel review response platform, since its inception. Specifically, it affirms that AI performance in complex language tasks depends less on model scale or post-training optimization, and more on structured inference-time prompting that supports iterative reasoning.

A new analysis of more than 1,500 post-stay guest surveys has revealed that small, often overlooked design and wording choices can have a measurable impact on hotel survey response rates — challenging some long-held assumptions about survey length and guest fatigue.

Housekeeping has long been considered the backbone of hotel operations, but until recently, it was also the department most resistant to technological innovation. From paper checklists to walkie-talkies, hotel housekeeping has largely relied on manual, error-prone systems.

Meliá Hotels International, Spain’s leading hotel company and a global benchmark in leisure hospitality, has announced the signing of its first project in the Dolomites, one of Europe’s most iconic destinations, in partnership with Gruppo Stay, a consolidated hotel management company based in Cortina d’Ampezzo. Scheduled to open in May 2026 under the Affiliated by Meliá brand, this new addition will mark the company’s 16th hotel in Italy, reinforcing its presence in one of its most strategic markets.

Hilton (NYSE: HLT) and Higuerón Developments today announced the signing of Waldorf Astoria Marbella, bringing the iconic Waldorf Astoria brand to Spain’s Malaga Province. Opening in 2029, the new resort will offer a contemporary expression of Marbella’s Andalusian setting, reflecting Waldorf Astoria’s signature design ethos and service throughout. Guests will also experience the brand’s Personal Concierge.

MGallery, a boutique hotel collection within Accor’s luxury division, has announced the signing of a new exceptional property on the island of Oléron, in the heart of the unspoilt nature of Saint-Trojan-les-Bains. The opening of Bel Hôtel Oléron – MGallery Collection is scheduled for April 2026, following a major transformation of the Novotel Thalassa, built in the 1970s.

I bet you didn’t get into hospitality to chase spreadsheets. And yet, for years, I watched talented revenue managers, finance analysts and operations leaders spend hours each day on tasks so repetitive, so mind-numbing, they barely required human thought.

With the big day just around the corner, the festive spirit is in full swing. But amid the celebrations, it’s worth asking: Can Christmas be joyful and sustainable at the same time?