Adagio announces the official opening of the Adagio Access Bordeaux Pessac Aparthotel

Adagio takes a new step in the rollout of its FIRST 2030 strategic plan with the official opening of the Adagio Access Bordeaux Pessac Aparthotel. This is the first property to open under the Adagio brand as part of the partnership with the Sergic group for the management of nine sites in France, announced on November 4th, 2025. It reflects the shared ambition to accelerate the development of aparthotels in dynamic urban areas, with enhanced quality of service and a strong local presence.

Agentic AI’s rise is making the enterprise architect role more fluid

In a previous feature in CIO magazine about enterprise architects, generative AI had emerged but its practical impact on enterprise technology had not yet been widely felt. Today, it has sparked a wave of agentic AI solutions from major SaaS providers, and that is reshaping both enterprise architecture and the enterprise architect role. CIOs and architects are moving from designing around relatively stable applications and integrations to planning operating models where agents can execute parts of business processes.

Swire Hotels: “Houses, Not Hotels” and the Art of Staying Different

Swire Hotels has built two distinct hospitality propositions: Upper House, shaped around a residential luxury ethos, and EAST, a lifestyle business hotel designed for guests who value informality, community, and choice. In this Brand Insiders conversation, Dean Winter explains how Swire’s “thinking differently mindset” shows up in people culture, design freedom, sustainability, and a carefully curated growth strategy across Asia Pacific and beyond.

New emerging trend, or a slow market reorganisation?

Previous articles by M. Ratkai, Professor of Hospitality Business and ESG at the Hotelschool The Hague, have addressed the ever-changing landscape of corporate disclosures, including the EU’s Corporate Social Responsibility Directive (CSRD) and ongoing negotiations of the Omnibus proposal. To obtain effective corporate reporting and governance practices, it is essential to have a strong institutional, legal, and regulatory framework. In 2023–2024, nearly two-thirds of the countries revised their governance frameworks, and 73% of the analysed countries issued national reports on companies’ compliance. Most of these reports cover all listed firms.

The AI Pricing Maturity Model: Benchmarking Your Hotel’s Readiness for Autonomous Revenue Management

As artificial intelligence becomes the engine of modern commercial strategy, hotels face mounting pressure to understand how prepared they truly are for AI-driven decision-making. Pricing once shaped by intuition and spreadsheets is shifting toward systems that learn continuously, react instantly, and negotiate directly with the digital agents that will soon dominate trip planning.

The Hotel Financial Coach Overview

Having worked in the hotel business for over four decades, I know most people think the numbers are the “hard” part of hospitality. There’s a common belief that the financials are best left to professionals who can sort out the complex interplay between the different departments of a hotel. It’s just too challenging and complicated for anyone who didn’t go to accounting school.