How small hotels are staying profitable in an unpredictable market

Guests are booking later, staying shorter and spending less, and competition is fiercer than ever. To stay profitable, independent hotel businesses need to embrace smart pricing and distribution, simplify their hotel management and double down on direct bookings and local marketing. This article breaks down what’s changing and how you can adapt.

Automation & AI: Why Hotels Need the Basics Before the Brilliance

We have been promised that AI will “transform” operations overnight. Well, AI is definitely leading to a transformation, I’m just not sure about “overnight”. The reality revealed by h2c’s 2025 Global AI & Automation Study is far more pragmatic. Most hotel groups still confuse automation and AI, and this confusion is slowing down returns, blocking adoption, and delaying efficiency gains that could be achieved today.

The Chalet at Rosewood London Brings Alpine Luxury to the City

Rosewood London unveils The Chalet at Rosewood London, an immersive alpine-inspired terrace experience running from 25 November 2025 through February 2026. This winter’s terrace activation marks an exciting new collaboration with Goldbergh, the Amsterdam-based luxury ski brand and The Singleton Single Malt Scotch Whisky, transforming the hotel’s iconic courtyard into a sophisticated mountain retreat in the heart of London. The partnership brings together Rosewood London’s renowned approach to experiential hospitality with Goldbergh’s elevated take on alpine lifestyle, creating an unexpected urban escape that captures the glamour and warmth of a contemporary ski chalet

KKR Provides €300m Financing for Tristan Capital Partners’ EPISO 6 Acquisition of easyHotel Platform

KKR, a leading global investment firm, today announced that KKR-managed funds and accounts provided c. €300 million whole loan financing to EPISO 6, a fund managed by Tristan Capital Partners, to support its recent acquisition of easyHotel, a leading pan-European budget hotel operator. The financing will also support growth initiatives for the easyHotel platform, including further advancing the platform’s expansion and investment throughout Europe, new development projects in high-demand markets and capex investment across the existing portfolio.

The Lux Collective Accelerates Global Expansion with New Signings and a Growing Worldwide Pipeline

Award-winning global luxury hotel operator, The Lux Collective presents the next phase of its ambitious international expansion driven by strong momentum, following a highly successful ILTM showcase. With seven new signings secured in 2025 and a dynamic pipeline across Asia, the Indian Ocean, the Middle East and Africa, the Group reinforces its role as a forward-thinking industry leader. As its flagship luxury brand LUX*, sustainability-focused SALT, and newest bold urban brand SOCIO continue to evolve with purpose-led design and culturally resonant experiences, The Lux Collective’s strategy remains focused on its vision to become the world’s leading hospitality group.

The Chef’s AI Starter Toolkit: Practical Ways to Use Artificial Intelligence in the Kitchen

In this practical guide, hospitality technology expert Terence Ronson introduces chefs and culinary leaders to The Chef’s AI Starter Toolkit, a concise field manual for turning artificial intelligence into a dependable digital sous chef. The document explains how AI can relieve pressure on the modern kitchen by supporting menu costing and engineering, seasonal menu planning, idea generation for new dishes, surprise and delight moments, beverage pairings, and guest communication, all without the need for technical skills. It shows chefs how to brief AI clearly, treat it like a member of the brigade, and use structured prompts to save hours each week while keeping the focus on flavour, consistency, and creativity.