Sustainability in Hospitality: The Buzzwords That Defined 2025

As 2025 draws to a close, the hospitality industry finds itself reflecting not just on occupancy rates or revenue growth, but on the sustainability journey that has quietly but steadily reshaped the way hotels operate. This year, a set of buzzwords has captured the imagination of hoteliers, designers, and brand leaders alike, each representing a commitment to green innovation, environmental stewardship, and social responsibility.

New Opening: The Zetter Bloomsbury to Open in Early 2026

The Zetter Group will expand its celebrated London portfolio with the opening of The Zetter Bloomsbury in March 2026. Occupying six interconnecting Georgian townhouses near Russell Square, the new 68-bedroom property will bring The Zetter’s distinctive, personal approach to hospitality to one of the capital’s most storied and cultured quarters.

Understanding Flow Thru

Flow Thru—this is my abbreviation—is a catch-all phrase that measures how much made it through your business comparing one period to another. What made it through, from revenues to profit. Another term to describe this measurement is retention.

Why “smart hotels” shouldn’t become soulless hotels?

Digital transformation in hospitality, from mobile check-ins, digital keys, to IoT-powered smart rooms, is accelerating. According to a 2025 report from Oracle Hospitality + Skift, about 34 % of hoteliers said they are “already heavily invested” in contactless technology, with another 26.6 % in “early stages.”

How AI is transforming hotels today

Artificial intelligence has hovered on the edges of hospitality for years. Chatbots answered simple questions. Revenue tools nudged prices up or down. Automation handled a few routine tasks. Useful, but hardly transformative.

Venari Lodges to Join Brionj – Luxury Hotel Collection with New Croatian Wilderness Resort Opening in 2027

Venari Lodges, a boutique wilderness project in Croatia, has joined The Brionj – Luxury Hotel Collection under a newly signed management agreement with Grand Metropolitan Hotels. The planned resort, set in Janja Gora near the Plitvice Lakes region, is scheduled to open in 2027 and will target guests seeking high-end, nature-based stays with a strong environmental focus.

San Montano Resort & Spa in Ischia Joins Relais & Châteaux

San Montano Resort & Spa, the celebrated luxury retreat perched atop Mount Vico on the island of Ischia, is proud to announce its official induction into Relais & Châteaux, the prestigious global association honoring independent hotels and restaurants committed to exceptional hospitality, cultural preservation, and the art of living well.