Category: Recent News

At BTO 2025 in Florence, the air had that familiar charge that makes this event unlike anything else in Italy. BTO has spent more than fifteen years turning digital tourism into a living organism, a place where ideas collide, where people learn by exposure rather than instruction, and where new projects seem to appear almost by spontaneous combustion. It is the moment of the year when researchers, operators, and the usual tribe of innovators gather to compare notes, test intuitions, and understand where the industry is actually heading. It is also the main Italian meeting ground for anyone working in digital tourism who wants real conversations rather than polite showcases.

CHICAGO — December 1, 2025 —The Hotel Communication Network (HCN) will showcase its breakthrough business model that allows leading hoteliers in major centers to acquire leading edge tablet technology free of charge this week at the third annual Nevada Hotel & Lodging Association (NHLA) Technology Conference. To be held December 3 at UNLV Black Fire Innovation, the Silver-level sponsor will introduce a series of technology “firsts” at Table 3 that deliver convenience and personalization the likes of which the hotel industry has never seen before.

In 2026, here’s the ultimate digital marketing playbook that I think hotels should adopt: The Trust-led Multichannel Growth (TMG) approach.

Mandarin Oriental is delighted to announce its debut in Austria with the opening of Mandarin Oriental, Vienna, an exquisite restoration in the heart of the city’s prestigious First District. Located within the historic Ringstrasse, a UNESCO World Heritage Site, the hotel harmoniously blends traditional Viennese architecture with contemporary design.

Whitbread PLC, the UK’s largest hotel company and owner of Premier Inn, has made a significant freehold hotel acquisition in Central London for its hub by Premier Inn brand.

Google’s Performance Max (PMax) campaign type offers a highly automated way to reach customers across all of Google’s channels, including Search, Display, YouTube, Gmail, Discovery, and Maps.

Based on extensive industry research and expertise from EHL faculty members and the EHL’s renowned network of industry leaders, the EHL Insights Report: Hospitality Outlook 2026 offers an in-depth perspective on where the industry is heading in the coming years.

At 25hours Hotel The Trip, large parts of the public areas have been redesigned as part of a six-month process. Particular attention was paid to the lobby and reception area with its adjoining shop, the new Nomad Day Bar and the inner courtyard. The “Library of the Lost Countries” has also been rearranged. Michael Dreher, who originally developed the 152-room hotel under the motto “Around the world in a day”, was once again responsible for the design and project management. Together with local tradesmen, the individual areas were gradually adapted during ongoing operations without significantly affecting the well-being of guests or hotel operations.

LodgIQ, the AI-driven revenue management and commercial strategy platform for hotels, today announced a major expansion of its product capabilities, introducing a suite of advanced analytics, integrations, and collaboration tools. These innovations reflect LodgIQ’s mission to help revenue managers move beyond daily price adjustments and become the architects of a hotel’s entire commercial strategy. By embedding business intelligence (BI) directly into the RMS, automating manual reporting, and introducing a real-time integration layer, LodgIQ has reimagined the core of revenue management, delivering the speed, automation, and strategic precision today’s hospitality leaders demand.

Earlier this week, I found myself at Expedia Group’s Roman offices, seated across from Elisa Ragno for Guess the Guest. The plan, at least on paper, was simple: talk about AI and hospitality. What happened instead was closer to a dérive, a drift across the borderlands where travel, technology, and human complexity leak into each other. Elisa had the admirable courage to ask real questions and the even greater courage to let me answer them without a safety net.