Moving Past ROAS as Marketing KPI

For years, Return on Ad Spend (ROAS) has been treated as the gold standard for evaluating hotel marketing performance. But as traveler behavior evolves and the planning journey becomes longer and more complex, it’s clear that ROAS no longer tells the full story. A more strategic, full-funnel approach is needed. One that aligns marketing, revenue management, and sales around shared goals and long-term growth.

RIU Opens Its Second Hotel in London

RIU Hotels & Resorts adds a new property to its RIU Plaza portfolio: the Hotel Riu Plaza London The Westminster. The new hotel builds on the success of the Hotel Riu Plaza London Victoria, which RIU opened in July 2023.

Shiji expands F&B technology footprint in Singapore with Infrasys POS deployment at MICHELIN Bib Gourmand Restaurant Chen’s

Shiji, the global hospitality technology leader, has announced the deployment of Infrasys POS solution at Chen’s, the award-winning Japanese Szechwan Restaurant under OUE Restaurants and a MICHELIN Bib Gourmand 2019, 2021- 2023 winner. This marks another milestone in Shiji’s continued growth within Singapore competitive F&B landscape, reinforcing the company’s commitment to support leading dining concepts with scalable, modern technology.

How hoteliers can capitalise on the potential of AI

Hoteliers are telling us they are surrounded by tech-savvy guests, with many regularly turning to generative AI (GenAI) for recommendations on where to visit, stay, or eat. It can be exciting for travellers to discover hidden gems in cities they would have never otherwise found, or visit hole-in-the-wall cafes with unique menus. That heightened expectation of travel experiences is carried throughout their trips, which can add pressure on hoteliers to assess GenAI for how it can help to improve their business and customer experiences.

Trybe Announces $30M Series A Investment From Five Elms Capital

Trybe, a leading provider of spa, bathhouse, leisure, and activity management software, today announced a $30 million USD Series A investment from Five Elms Capital.This investment will enable Trybe to expand globally, accelerate development of its next-generation platform, incorporate AI- powered workflows to enhance guest experiences, and scale its go-to-market organization to meet growing demand.