Hoteliers are telling us they are surrounded by tech-savvy guests, with many regularly turning to generative AI (GenAI) for recommendations on where to visit, stay, or eat. It can be exciting for travellers to discover hidden gems in cities they would have never otherwise found, or visit hole-in-the-wall cafes with unique menus. That heightened expectation of travel experiences is carried throughout their trips, which can add pressure on hoteliers to assess GenAI for how it can help to improve their business and customer experiences.
Trybe Announces $30M Series A Investment From Five Elms Capital
Trybe, a leading provider of spa, bathhouse, leisure, and activity management software, today announced a $30 million USD Series A investment from Five Elms Capital.This investment will enable Trybe to expand globally, accelerate development of its next-generation platform, incorporate AI- powered workflows to enhance guest experiences, and scale its go-to-market organization to meet growing demand.
The New Standard of Pickup Analysis: Year-Round Clarity in a Single View
The Clarity Crisis in Pickup Reporting
When Nobody’s Watching: Why 99%+ Reliability Is the Only ROI That Matters
In hotel operations, automation doesn’t fail loudly. It fails quietly.
Lake.com Hits 40,000 Properties, Making Waterfront Getaways Easier to Find Worldwide
Lake.com, the travel marketplace dedicated to vacations by the water, today announced it has reached 40,000 active rental properties across 36 countries, marking a major milestone as travelers increasingly seek stays near lakes, beaches, rivers, and marinas.
What is Finland to promote responsible travel?
Thailand launches “TravelGreen Thailand” to promote responsible travel. What are other countries doing?
Marriott International Announces Changes to its Continent Leadership and a Strategic Realignment Across Key Regions
Marriott International (Nasdaq: MAR) today announced the retirement of two long-time leaders and the appointment of three seasoned executives to drive the company’s continued expansion, underscoring Marriott’s deep bench of talent and commitment to growth across global regions.
2026 Is Not About Adding AI to Hotels
Most hotel leaders will look back at 2026 and realize it was the year the rules changed without an announcement.
What’s Next for Hospitality in 2026?
In 2025, the hospitality industry experienced a more normalized operating environment. Average daily rates grew modestly while overall occupancy softened, and demand remained stable amid rising operating costs and broader economic uncertainty. Several macro-level factors shaped hotel performance during the year. The implementation of new tariffs increased the cost of construction materials, furnishings, and equipment, making new development and renovation projects more expensive. At the same time, economic uncertainty and changing global conditions, including policy and political considerations, affected international travel patterns to the United States.
More Than a Bed: How Hotels are Unlocking Social Impact
In an industry where competition for guest loyalty is fierce, hotels are increasingly seeking innovative ways to differentiate themselves. But beyond offering exceptional service and top-tier amenities, what if hotels could leverage their existing assets to create tangible, lasting value for their communities? Purpose-driven hospitality is emerging as a powerful model for doing just that, and it doesn’t require significant new investments—only the smart repurposing of what’s already at hand: vacant rooms.