Category: Recent News

DoubleTree by Hilton London West End – the 4-star hotel in the heart of the London heritage district of Bloomsbury – has unveiled the final stage of a £4 million refurbishment project. The project features the addition of 14 contemporary rooms, including two new Duplex Suites, along with a fully redesigned lobby and ground floor restaurant.

Travelers are increasingly using conversational AI to plan trips, but closer to booking, they often rely on traditional Google search and trusted websites.

As European hotel markets move into a more complex phase of the cycle, Duetto and HotStats will be on-site at FITUR 2026 (taking place January 21–25 at IFEMA Madrid) to reframe the industry conversation — shifting focus from top-line growth alone to sustainable profitability across the entire hotel P&L.

The complexity introduced by digital platforms, cloud, and digitised systems, isn’t a sign of failure or lack of planning. It comes down to how platforms have struggled to keep pace with the speed at which business operations are changing. The converging forces of AI disruption, the volatility of global economies, geopolitical shifts and increased pressures on the regulatory and environmental fronts are forcing companies into a state of continuous reinvention. Over the past two years, enterprise leaders aren’t asking whether cloud and AI matter, but rather what they can implement that will reduce friction across the business while still keeping it ahead.

You have approved every request for new sales automation systems, because salespeople report being overwhelmed with inbound leads. Now RFPs are responded to promptly, just like all those hotel technology salespeople said was the number one way to close more bookings. You’ve added AI-powered drip campaigns so that all buyers receive so-called “personalized” follow-ups.

Quiet luxury in hospitality is rarely defined by what guests notice immediately. Instead, it reveals itself in how smoothly experiences unfold, particularly in the transitions between spaces. Moving from a suite to a meeting room, through landscaped gardens, and on to a restaurant should feel intuitive, uninterrupted, and considered.

SilverBirch Hotels & Resorts is a leading Canadian hotel operations and asset management company, managing a diverse portfolio of full-service, select-service, and extended-stay hotels. With owned and managed properties across Canada, SilverBirch is a trusted name in Canadian hospitality.

As a hotelier, you know that first impressions matter. And in 2026, your website is your virtual front desk. But is it doing enough to convert visitors into paying guests? If your website isn’t optimised for speed, ease of use, and direct bookings, you could be handing revenue straight to OTAs.

Choice Hotels International, Inc. (NYSE: CHH) today unveiled its latest global marketing campaign centered on Travel Values, celebrating how the right stay can unlock more meaningful travel experiences. The campaign highlights how staying with Choice Hotels gives guests more value for their money, helping them make the most out of the moments they care about.

San Diego, CA – January 20, 2026 — Cloudbeds, the leading hospitality technology platform, today announced a new partnership with Ágora POS, a leading point-of-sale solution in Spain, trusted by hotels and hospitality businesses to streamline operations, ensure fiscal compliance, and deliver unified guest experiences across F&B and accommodation services. The partnership delivers tighter integration between hotel operations and on-property POS systems, enabling hotels to simplify financial workflows, improve guest experience, and maintain accurate, real-time operational data across departments.