Every revenue manager knows the frustration: performance drops unexpectedly, pickup slows, or ADRs fluctuate without a clear reason. The system shows you what changed, but it doesn’t show why. And to find out, you’re bouncing between PMS reports, spreadsheets, and legacy dashboards, trying to make sense of disconnected data.
Hotel Staffs Do Not Need to Work Harder, Just Smarter
In hospitality, time is everything. And yet, too much of it is spent on the wrong things. Admin overload, repetitive reporting, fragmented systems… it all adds up. That’s where automation steps in, not to replace people, but to give them back time, so they can connect, think, serve. In this article, I want to share what we’re seeing in the field: the real impact of AI and Automation on hotel teams, and why the future of hospitality is more human than ever.
Why AI makes 2026 an inflection point for hoteliers
Hospitality is at an inflection point. 2026 is not just any other year, but a year when everything could change – and yes, AI is at the heart of it.
Valor Hospitality doubles UK portfolio in five years as 2026 brings new hotels
Valor Hospitality Partners has more than doubled its UK portfolio in five years – increasing from 17 hotels in 2021 to 40 hotels in 2026 – marking a significant milestone in the full-service hospitality company’s continued expansion across the UK market.
Aulūs Lindos Rhodes, Curio Collection by Hilton to Debut as Family-Friendly Ultra All-Inclusive Resort
Further east, on the southeastern coast of Rhodes, Aulūs Lindos Rhodes by Domes, Curio Collection by Hilton will open in April 2026 as a beachfront five-star family resort near the village of Lardos, brilliantly situated for exploring local towns and villages such as Kiotari and Lindos.
Aulūs Chania, Curio Collection by Hilton to Open as Adults-Only Ultra All-Inclusive Retreat in Crete
Located in the charming village of Stavros on northern Crete, Aulūs Chania by Domes, Curio Collection by Hilton will open in April 2026 as an adults-only ultra all-inclusive resort under the relaunched Aulūs brand. On one of the island’s most scenic coastlines, it is only 25 minutes away from Chania’s old harbour town and its layered Mediterranean architecture.
The Hotel Owner AI Playbook and Toolkit
This edition of the Pertlink Putting the AI into Hospitality series is written for hotel owners whose primary objectives are Valuation Growth Enhancement and Robust Cash Flow Management, not simply operational continuity.
Hotel AI Deployment Planning from the Framework of a Switchboard Operator
It seems every day there’s another announcement surrounding some preternatural feat that artificial intelligence (AI) has accomplished. Within the hospitality world, the number of technology vendors introducing (or claiming to introduce!) AI products and features is also mushrooming. It’s all a bit overwhelming.
Luxury Travelers Seek Authenticity Over Standardization
The luxury travel market continues to thrive — even in these often uncertain economic times. From here in Paris as well as when I travel to attend industry conferences and speak to my colleagues at other properties, I am hearing that five-star hotels are not seeing a perceptible decline in business. In fact, for many hotels, ADR is up and business continues to be robust amongst this key demographic.
GCSTIMES Environmental Policy | Part 2 & 3: Water Resource Management & Air Pollution Control
Today, let’s dive into Water Resource Management & Air Pollution Control, the second and third parts in our Environmental Policy series. As a sustainable hotel supplier serving global hotels and resorts, we are committed to reducing our environmental footprint while supporting healthier ecosystems and communities.