How much should a B2B tech startup spend on marketing? This is one of those questions that keeps resurfacing, especially when funding is tight and expectations are high. The usual expectations for marketing are simple: build hype for the company and drive lots of leads. That’s what founders, execs, investors, and frankly everyone wants.
Precision Over Hype: Why hospitality finance demands a different kind of AI
The hospitality industry has traditionally been cautious about adopting new technologies, but change is no longer optional. As artificial intelligence (AI) gains momentum, it is not just a buzzword. It is a practical next step with the potential to transform how hotels plan, analyze, and optimize their finances.
Discover Meliá Costa Atlantis, Northern Tenerife’s New Coastal Gem
Following a comprehensive renovation, Meliá Costa Atlantis reopens as the latest addition to the Meliá Hotels & Resorts portfolio, marking a new chapter for premium hospitality in northern Tenerife. Formerly operating under the Sol brand, the hotel has undergone a complete transformation, part of a strategic repositioning by GMA Corporate for Atom Hoteles Socimi, involved an investment of nearly €4 million, to usher in a new era of elevated guest experiences, positioning itself as a benchmark in hospitality, wellness, and authentic connection with the Canary Islands’ natural environment.
Handwritten Collection Debuts in Greece with Waterfront Hotel in Heraklion
Handwritten Collection, an anthology of carefully curated hotels, is delighted to announce the opening of Rocca a Mare Heraklion – Handwritten Collection, marking the debut of the brand in Greece. The newly opened hotel will be operated by Trésor Hospitality under a franchised agreement with Accor.
Guest Segmentation Is Failing Hotels: 5 Ways to Do Better with Available Data
Breaking down your audience into different segments with specific messages and offers drives engagement, clicks, and bookings. Yet many hotels are still blanket sending the same messages to their entire database. And it’s just not working. Segmentation can be simple and effective, capitalizing on the basic data you already own. With a shifting economic climate, now is the time to bolster your Find, Book, and Grow strategies.
Sunway Hotels & Resorts Achieves Internationalisation with GHA, the World’s Largest Alliance of Independent Hotel Brands
Sunway Hotels & Resorts, Malaysia’s leading hospitality company with a diverse portfolio of hotels, resorts and integrated attractions across South East Asia, has taken a major step forward in its strategy to internationalise the brand and serve the needs of customers from all around the world, by becoming a member of the Global Hotel Alliance (GHA), the largest alliance of like-minded independent hotel brands.Effective mid-May 2025, all 11 of Sunway’s hotels and resorts in Malaysia, Vietnam and Cambodia will become part of GHA DISCOVERY, the global loyalty programme with 30 million members, which has been proven to drive repeat business and increase incremental spending. Reciprocally, GHA DISCOVERY members will be rewarded with instant benefits, unique experiences, and DISCOVERY Dollars (D$) – D$1 equals US$1 – when they book and stay with Sunway. This will extend Sunway’s reach significantly beyond Southeast Asia and inspire the world’s discerning global travellers – including corpo…
Club Med Announced Record-breaking Performance in 2024 with Singapore Powering the Growth in Mountain Holidays
Club Med, the global leader in premium all-inclusive holiday experiences, capped off a record-breaking 2024, marking a year of significant growth and strategic achievements. As the brand embarks on its 75th Anniversary celebrations in 2025, Club Med is poised to leverage this momentum to capitalise on its successful upscale transformation and rising demand for elevated experiences.
8 Holiday Campaign Ideas Guests Love: Email Templates for Your Hotel
As we move into the second half of the year, now’s the time to plan your next hotel holiday marketing campaigns. Holidays are a great opportunity to connect with guests, create relevant offers, and drive more bookings. With the right timing and message, you can stand out and make every campaign count.
Innovation in hospitality: Insights from a Forbes Travel Guide executive
In this week’s episode of Hotel Moment, you’ll find out if you’re sacrificing the guest experience for the sake of reducing costs or if you’re making smart technology decisions that increase staff productivity and make your guests happy. Stuart Greif, Executive Vice President, Chief Strategy, Innovation & Operating Officer at Forbes Travel Guide, joins Revinate CMO Karen Stephens to share how he’s seen AI technology make or break a hotel. Get his practical examples on where you can integrate this technology into your tech stack while keeping the point of hospitality the main point.
HMA announces finalists for landmark 30th anniversary awards at flagship marketing conference
The Hotel Marketing Association (HMA) has officially unveiled the shortlist for its prestigious 30th annual Hotel Marketing Awards – marking a major milestone in championing marketing excellence across UK hospitality.