Pre-COVID-19, the majority of hoteliers’ sentiments could be captured in this one quote from an Atlantic Monthly article published in 2019: “Everyone with a Facebook these days is an influencer. People say, I want to come to the Maldives for 10 days…
Health & Wellness Take Center Stage in Post-Pandemic Travel
Given the current state of the world, travelers are seeking out hotels offering wellness-based amenities and a focus on fitness, nutrition, and holistic experiences. What type of amenities and property features should you highlight to entice travele…
New Travel, New Travelers: Who Are the New Guests on Airbnb?
The longer we are forced by the pandemic to remain at home, the more we want to get out. People may not be traveling internationally these days, and they may not be traveling for business, but they are traveling to take a break. They’re getting in t…
Svein Arild Steen-mevold To Leave Scandic
After ten years in management positions at Scandic, Chief Portfolio Officer Svein Arild Steen-Mevold has decided to leave Scandic to start a new position at another company. As a result, Scandic’s President & CEO Jens Mathiesen will take over respon…
Road To Recovery: Turning Your Hotel’s Digital Marketing Back On
The following article is part of a series on reopening tips and strategies for hotels, part of our Road to Recovery guide for hoteliers. Click here to access the complete guide. Many hotels went dark on digital marketing during the start of coronavi…
Lodging Interactive Launches All-Inclusive Subscription Based Digital Marketing Services For Hotels
Lodging Interactive, a full-service digital marketing, social media engagement, and reputation management agency exclusively serving the hospitality industry, today announced the launch of its all-inclusive subscription-based digital marketing servi…
The Hotel Recovery: How Smart Brands Can Make Short-Term Sacrifices To Gain Long-Term Loyalty
As hoteliers continue their steep climb back from the greatest crisis in hospitality history, making sacrifices has been less of a strategy and more of a means for survival. Whether it’s laying off employees or fighting tooth and nail for every book…
Post-Lockdown Lingo: 7 Words For A Return To Travel
We’ve learned a lot in recent months. We’ve discovered that we’ll never take hairdressers for granted, that teachers should probably be paid more than top-tier athletes and that we’ll never bake our own bread again now that shops are open. We’ve als…
5 Key Social Media Strategies for Multi-Location Businesses
Social media can be a challenging marketing channel for multi-location businesses. Not only do these types of firms have to vie with one another on social platforms, but they also must battle with single-location businesses, global conglomerates, in…
Europe Hotel Transactions Bulletin – Week Ending 21 August 2020
Land Union Group acquires the TUI BLUE Sylt in Northern Germany Berlin-based Land Union Group has acquired the 159-room TUI BLUE Sylt from German hotel developer GBI. The hotel, which is currently undergoing a renovation, has been operated by TUI, s…

