Why fewer options means more bookings

Picture this: Caroline is a business traveler who has stayed at your hotel before and has left glowing reviews. On her previous trips, she has always stopped at your gift store after checkout to buy her young kids gifts. Imagine utilizing hotel guest segmentation to send Caroline an offer to bring her young kids with her to celebrate the holiday season. You list the right room options, include information about the kids’ club, and offer a spa voucher for the afternoon when kids are enjoying themselves at the club. Booking is easy.

Automation Readiness: A Practical Checklist for Hotel Leaders

Have you ever counted how many hours your teams spend each week copying data from one system to another, reconciling payments, or correcting reservation errors? Behind the warm welcome and seamless guest service that define hospitality, there is a less visible reality: hundreds of repetitive, time-consuming tasks that drain your staff’s energy.

Hotel Training Needs a Rethink: From Checklists to Commitment

Training in hospitality has never been only about tasks. It is about shaping culture, building belonging, and creating pride. In many hotels, however, the process still feels like a box-ticking exercise. New hires memorize scripts, click through online modules, and sign off on checklists. The process ends, but the learning and the loyalty never truly begin.

Beyond the Front Desk: How Cloud, Mobility, and AI Are Redefining Hospitality

I’ve worked in hotel tech long enough to know that most meaningful changes don’t arrive with a bang. They come in crawling in quietly, before they begin to walk. But they reshape our operations one baby step, one workflow, one guest interaction at a time. But every so often, multiple changes come together in a way that completely redefines the landscape. Right now, we’re seeing exactly that.

Ascott’s Citadines Brand Surpasses 200 Properties Globally, Powered by Strong Momentum Since Brand Refresh

The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), has hit a major milestone with its Citadines portfolio surpassing 200 properties globally, driven by asset-light growth through management and franchise agreements. The upper-midscale conversion brand now comprises 205 properties and approximately 35,000 units. Of these, more than 60%, or 127 properties and about 22,200 units, are currently operational.

IHG Hotels & Resorts Signs Third Vignette Collection in Germany

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces the signing of Hotel Schloss Reinhartshausen, Vignette Collection, in Germany. Owned by Dana Qadir and to be managed by IHG, the property joins the recently signed Bristol Berlin and Alte Post in Reit im Winkl, becoming the third Vignette Collection signed in Germany – reinforcing and strengthening IHG’s luxury portfolio in the German market.

UEFA Women’s Euro 2025: Switzerland’s Summer of Football

When Switzerland welcomed the UEFA Women’s Euro 2025, it was more than just another major football tournament; it was a nationwide festival that brought together sport, culture and tourism in a way few countries could replicate. Over 650,000 fans filled stadiums across eight host cities, with an additional 500 million viewers watching on television and online. All but two of the 31 matches were sold out with fans coming from over 100 countries, reflecting the global pull of the women’s game.

Sofitel teams with renowned French acoustic engineer Devialet to elevate the guest experience through immersive ambience

Pioneer of French luxury hospitality, Sofitel is deepening its signature sensorial experience through a new global partnership with trailblazing French enterprise Devialet, the acclaimed acoustic engineer. Rooted in a shared devotion to French craftsmanship, sensory innovation and emotional impact, the collaboration harnesses the power of ambiance to elevate everyday moments.