The US-based hotel management company White Lodging today announces the strengthening of its collaboration with the global market leader in digital F&B, guest directory and concierge ordering, IRIS, to accelerate its digital ordering proposition across its robust portfolio of hotels.
Verticon Strategy Launches to Help Hospitality Suppliers Navigate Complex Ecosystems
A leader is one who knows the way, goes the way, and shows the way. This principle—articulated by leadership expert John C. Maxwell—sits at the heart of Verticon Strategy, a new consulting practice launched to help new and existing hospitality suppliers navigate the industry’s complex ecosystem and scale the right way.
When Technology Turns from Ally to Adversary in Hospitality
Standing at a hotel reception desk, tired from travel, only to be told the system won’t let us into our room? In hospitality, technology is meant to streamline and elevate the guest experience, but what happens when it does the opposite? This article dives into the hidden emotional cost of tech failures in hotels, revealing how even the sleekest systems can backfire and why the human touch still matters more than ever.
How to Survive AI in 2026: Ten Coordinates for the Future of Hospitality
To write about the future is, inevitably, to be wrong about the future. I have repeated this for years, and yet, it remains the truest sentence I know. The mistake, however, is not a failure of prediction but a form of knowledge. We now inhabit a “post-postmodern”, almost “post-futurist” condition, a time in which tomorrow no longer stretches ahead as a horizon but hovers above us like a permanent update, endlessly refreshing itself. And although the Singularity that Kurzweil foresaw two decades ago has not yet fully arrived, his law of accelerating returns already permeates the present, altering our perception of time and possibility. Within this landscape, those of us who attempt to understand technology are no longer prophets, but rather cartographers of the impermanent, tracing transient patterns across the shifting topography of innovation. What follows, therefore, are not laws but coordinates, ten mutable constellations, ten subtle tremors that delineate the tectonic rewriting o…
Global Tourism Forum Honours Hala Matar Choufany with “Best Woman in Tourism Leadership” Award at 2025 Annual Meeting
Global Tourism Forum (GTF) has recognised Hala Matar Choufany, President of HVS Middle East, Africa & South Asia, with the Best Woman in Tourism Leadership Award at its Annual Meeting, held at the Royal Museum of Fine Arts of Belgium.
Health Is the New Wealth: How Equinox Hotels Is Redefining Luxury Through High-Performance Living
This interview with the visionary Chris Norton, CEO of Equinox Hotels, explores how the brand is redefining modern luxury hospitality through a foundation of health, wellness and high-performance living. His team’s leadership is helping make Equinox Hotels a platform for a new generation of travelers who prioritize longevity and vitality by looking for those brands that can meet this lifestyle. Health really is the new wealth. With the utmost attention to detail with the development and launch of the brand’s first hotel in New York, Equinox Hotels is creating experiences that elevate guests’ physical and mental well-being across every single in-room and onsite amenity.
MENA hospitality market value set to top US$487 billion by 2032 amid unprecedented tourism expansion
Dubai, 22 October 2025. The value of MENA’s hospitality market is set to grow from US$310 billion in 2025 to more than US$487 billion by 2032, according to data released ahead of the Future Hospitality Summit – FHS World, Madinat Jumeirah Dubai, 27-29 October.
Castle Resorts & Hotels Selects Stayntouch PMS to Power Growing Portfolio
Stayntouch, a global leader in cloud hotel property management systems (PMS), today announced a strategic partnership with Castle Resorts & Hotels, a leading provider of resort condominiums and hotels across Hawaii and New Zealand. Castle Resorts has selected Stayntouch PMS to support their independent hotel properties as they expand their portfolio, bringing a modern, reliable and user-friendly platform to their operations.
From Hospitality to Monetization: The Identity Crisis of the Big Brands
There was a time when booking on a hotel brand’s website truly meant something. It meant trust. It meant consistency. It meant a promise delivered. If you chose Hilton, you knew what Hilton stood for. If you picked Marriott, you knew exactly what kind of experience awaited you before you even set foot in the lobby. These brands were not just logos—they were a signal to travelers of a clear, dependable standard of hospitality.
What Type of Business Do You Want to Run? The Choice Between Cohesive and Disconnected Hospitality
The hospitality industry is continually presented with the alluring, yet often ambiguously defined, promise of “all-in-one” technology platforms. This term of reference for ‘all-in-one‘ can mean so many things and are highly topical to the specific business footprint itself. While discussions often orient towards the front of the house, back-of-house ‘all-in-one’ has been a multi-decade aged capability that is frankly underutilized. The crucial point is that there is no inherent limitation to the breadth of what ‘all-in-one’ can encompass; the only true constraint is the depth of product capability within it. This is the essence of an all-in-one hospitality platform.

