Imitation may be considered the highest form of flattery. Bad actors on the internet, though, fall outside the consideration set. As phishing attempts become increasingly sophisticated, hoteliers need to stay vigilant and implement robust security measures. Many security measures include automation and technology. The first line of defense will always be the individual, be they a guest or an employee of the hotel.
Marketers, stop thinking and start looking
Most marketers start by thinking—throwing around ideas, holding brainstorming sessions, and filling up whiteboards. It’s fun, it is what creatives are known for. But truly effective strategies begin with looking: studying analytics, speaking to customers, and seeing the actual situation on the ground. And because strategy is a greek military word, let’s think of an Ancient Greek general planning a battle: you wouldn’t want him to send soldiers on a hunch only to discover “oops” that was the best defended flank. We’d expect them to gather intel and look first.
Customer Service and CX New Years Resolutions That Are Easy to Keep
One of our Shepard Letter subscribers recently asked, “How come you didn’t do an article on customer service or experience New Year’s resolutions?” Great question, and here’s my answer: “Ask and ye shall receive!”
Integrating Wellness and Sustainability: Insights from the 2024 Conference
The Wellness & Sustainability Panel at the 2024 Cayuga Annual Conference explored the intersection of wellness and sustainability in the hospitality industry. Moderated by Susan Barry, the panel brought together experts Holleigh Alexander-Ramsey of Spalign Concepts, Candace Lynch of Zents, and Corey Clark of Honeycomb Strategies to share their experiences and actionable insights.
Global guest-tech leader STAY reaches 23M users in 2024, driving growth in key global regions
STAY, the leading guest experience platform in the hotel industry, has achieved a major milestone in 2024, with 23 million guests using its branded apps across hotels, solidifying its role as a frontrunner in the digital transformation of hospitality.
Munich hotels posted record high December room rates
Munich’s hotel industry reported its highest December average daily rate (ADR) and revenue per available room (RevPAR) on record, according to preliminary data from CoStar. CoStar is a leading provider of online real estate marketplaces, information, and analytics in the property markets.
6 Ways Hotel Automation Can Help Reduce Labor Costs in 2025
As you’re reading through the onslaught of 2025 hotel industry predictions and trends pieces, you’re likely noticing “Automation” near the top or at the top of every list. So much so that “Automation” might become a buzzword that you start to skip over.
Poor hotel tech is affecting employee retention, Cloudbeds finds
San Diego, CA – Cloudbeds, the premier hospitality management software platform, has revealed 38% of hotel employees say their experience with property management systems (PMS) influenced their decision to leave a job.
Four Seasons to Manage the Iconic Park Gstaad Hotel in the Swiss Alps
The luxury hotel brand has been appointed to manage the historic hotel in one of Europe’s most renowned mountain destinations.
Rotana Announces Expansion Plans in KSA
Driving the group’s expansion plans is the development of 36 new properties in 22 cities in the Middle East, Africa, Europe, and Türkiye. This includes nine new properties in the Kingdom of Saudi Arabia (KSA), a key market for Rotana.

