A Look Back at the Top Articles and Podcasts of 2024

We have crossed over into the new year, and 2024 is now a history lesson. But there is a lot we can learn from history. In 2024, I wrote 52 Shepard Letter articles and released 52 podcast episodes. Here are the five best from each category. Enjoy – and learn from these “history lessons.”

Six Senses 2025 Wellness Forecast

Wellness tourism is diversifying dramatically as today’s cross-generational tribe of enlightenment seekers strive for mental, spiritual and physical well-being. For almost 30 years, Six Senses has pioneered extraordinary wellness initiatives that take guests beyond the destination into new discoveries. Visitors to its 27 properties around the world surrender to the ministrations of therapists, practitioners, and forward-thinking experts who bring an extensive and evolving roster of treatments, taking guests as deep as they wish to go.

Thriving Through Innovation: How GenAI Reinvents Revenue Management

Witnessing the evolution of technology is an inevitable part of the modern human experience. The rapid introduction of new platforms and capabilities into our personal and professional lives brings a mix of excitement and apprehension. On one side, advanced technology delivers unprecedented convenience, efficiency, and personalization. On the other, it raises concerns about replacing human-led processes with artificial intelligence (AI) and machine learning (ML), leading to fears of job displacement and diminished human touch in business.

a&o Hostels Open Second Location in Belgium Within Two Months

Europe’s leading hostel chain has opened its 42nd hostel, located in Belgium’s capital, Brussels. The centrally located hostel currently has 296 rooms, 45 parking spaces and a total area of 20,000 square metres. The acquisition of the former ’The President Brussels Hotel’ on Boulevard du Roi Albert follows the opening of a&o Antwerpen Centraal in October 2024.Founder and CEO Oliver Winter said, “Opening two exceptional locations in Belgium within a few weeks is really unusual. First Antwerp and now Brussels, this fulfils our growth targets in Belgium.” The opening of a&o Brussels Centrum increases the total number of beds globally to over 30,000.Renovation and modernisation of the hostel is being planned in stages over the next year and a&o expects to invest around seven million euros on this project, expanding the hostel to 377 rooms. “Property takeovers are our favorite”Founder and CEO Oliver Winter said, “Property takeovers are our favorite, they enable dynamic and healthy growth f…

Movenpick Debuts in Poland and Expands European Foothold

Mövenpick, the brand synonymous with Swiss hospitality and culinary excellence, today announced the upcoming opening of Mövenpick Grand Hotel Wrocław and Mövenpick Resort & Spa Karpacz, the brand’s first hotels in Poland, which are both slated to open later this month. The latest additions build on the brand’s expansion trajectory across Europe, with other recent entries in Belgium and Azerbaijan, as well as upcoming debuts in Italy (Bari and Mondello), Greece (Sivota) and Montenegro (Kotor) later this year.

Accor unveils an outstanding line-up of new hotels, resorts and hospitality experiences debuting in 2025

Accor is stepping into 2025 with a powerful array of new hotels, resorts and exciting hospitality experiences, set to open throughout the year. Across its spectrum of 45+ hospitality brands, ranging from luxury to economy and everything in between, Accor is giving travelers fresh inspiration to explore the world – from ultra-luxurious train journeys to seaside wellness retreats and stylish urban hotspots.