This strategy positions hotels as pioneers in creating new market spaces where AI and human synergy redefine hospitality, surpassing competition, and focusing on value innovation. It addresses challenges with a systematic and people-first digital transformation process that encompasses AI readiness, AI implementation, and AI in day-to-day operations.
Guldsmeden Hotels Chooses Canary Technologies to Transform the Digital Guest Journey
Canary Technologies, the industry’s leading Guest Management System, today announced that Guldsmeden Hotels has chosen Canary to power its digital guest journey across its portfolio throughout Europe and Indonesia. This partnership is set to transform the Guldsmeden guest experience, making it more seamless, personalized and efficient.
Four Points Flex by Sheraton Expands in UK with Opening of Shoreditch Hotel
Four Points Flex by Sheraton, a new hotel brand from Marriott Bonvoy’s global brand portfolio of 31 extraordinary brands, has opened its second property in London, with the launch of the new Four Points Flex by Sheraton London Shoreditch East.
Marketing, demand and never-ending digital change: how should hotels respond?
Digital marketing is changing with lightning speed, and it’s a struggle for hotels to keep up. Yet with the growing necessity for accommodation providers to have a robust direct booking strategy, catching up and building momentum can seem a mammoth task. So how can hotels leverage digital tools and tap into new trends to stay relevant and drive bookings?
Luxury Hotelschool Paris and Culinary Arts School Lenôtre join forces to launch an innovative professional training program
The Luxury Hotelschool Paris and Culinary Arts School Lenôtre have signed an unprecedented partnership to promote their respective expertise both in France and abroad.
KKR and Baupost Purchase 33 Marriott International Hotels in the UK from ADIA
Leading investment firms KKR and The Baupost Group today announced a joint venture to purchase a portfolio of 33 Marriott International hotels across the UK from a wholly owned subsidiary of the Abu Dhabi Investment Authority (ADIA). Amante Capital, KKR’s vertically integrated European hospitality platform, will serve as managing partner for the joint venture and the properties will continue as premium Marriott branded hotels.
Embracing the Future: Technology’s Pivotal Role in Hotel Reservations
I have seen how essential modern central reservations systems (CRSs) are for a hotel’s success in driving more direct bookings, increasing revenue through upselling opportunities, and providing a personalized shopping experience. Hoteliers are realizing the importance of investing in this technology not only for business performance but to be able to meet high guest expectations now and in the future.
Preferred Hotels & Resorts Unveils Highly Anticipated New Luxury Hotel Openings
Preferred Hotels & Resorts, the world’s largest independent hotel brand, is set to expand its global portfolio with 10 new luxury openings from September 2024 through 2025. Spanning a range of stunning locations – from a sleek, contemporary hotel in central London to a lush Caribbean private island hideaway – these new additions promise to offer travelers more than just a place to stay. Each property, whether an urban retreat, countryside haven, or coastal escape, will immerse guests in the essence of the destination through bespoke activities, exceptional cuisine, and authentic local experiences.
Luxury Group by Marriott Shares 2025 New Destinations
From the International Luxury Travel Market (ILTM) in Cannes, Marriott International, Inc. announces an exciting new chapter in global growth and strategic expansion. The Luxury Group’s new brand extensions, tented camps, remote lodges, and bespoke experiences are poised to further elevate the company as a leader in high-end hospitality. Spanning iconic names like The Ritz-Carlton, St. Regis Hotels & Resorts, W Hotels, The Luxury Collection, EDITION, JW Marriott, and Bvlgari Hotels & Resorts, this dynamic portfolio is pioneering a new vision of experiential travel, where guests are invited to journey beyond luxury and embrace the boundless discoveries that come from deeply immersive cultural exploration. Luxury Group by Marriott International’s portfolio of more than 529 properties now spans 73 countries and territories with three new hotels slated to open in the final weeks of 2024 in coveted and emerging destinations around the globe. Over 260 luxury hotels and resorts across Marrio…
Top 2025 Wellness Trends according to Accor
Accor, a global hospitality leader, is proud to present its insights on the top 2025 Wellness Trends. Curated with the expertise of Emlyn Brown, Global SVP of Wellbeing, Strategy, Design, and Development at Accor, these trends provide an in-depth look at key advancements and innovations expected to influence the wellness industry in the coming year.

