How Classik Hotel Collection built a brand-new direct booking strategy

The Classik Hotel Collection is a premier owner-managed hotel group with five characterful hotels in top German destinations. With a focus on providing a warm welcome and a memorable stay, they deliver an exceptional guest experience from check-in to check-out – but up until recently, their direct booking journey wasn’t quite so smooth.

Taking the Job Personally

I’m always impressed when someone truly loves their job and does more than expected. And that’s exactly what happened on a recent cross-country American Airlines flight. Here’s what happened:

Institut Lyfe And Yannick Alleno Announce End-2025 Opening Of First Pavyllon Training Restaurant In Lyon, France

Institut Lyfe, a renowned French school recognised globally for excellence in the culinary arts, pastry, hospitality, and restaurant professions, has partnered with Yannick Alléno, a world-class chef who has earned multiple Michelin stars, including two awards of 3 stars. Together, they are proud to present Pavyllon, a training restaurant by Yannick Alléno and Institut Lyfe LYON. This new venture strengthens the longstanding partnership between Yannick Alléno and Institut Lyfe, based on a modern approach to cuisine and the transmission of knowledge to future generations – just as the collaborative establishment of the School of Sauces did in 2021.

Sommet Education forge Partnership with Mandarin Oriental to set the highest standards in Hospitality Talent Development

Lausanne, Switzerland – Wednesday, November 20th – Sommet Education is excited to announce a long-term strategic collaboration with Mandarin Oriental, the award-winning owner and operator of some of the world’s most luxurious hotels, resorts and residences. The alliance is aimed at enhancing the hospitality industry’s talent pool through targeted educational and training initiatives as well as diversity-focused programs.