The GBTA Foundation, the charitable arm of the Global Business Travel Association (GBTA), today unveiled findings from its Sustainability Acceleration Challenge, an industry-first global benchmarking initiative to evaluate the current state of business travel programs and the actions being taken by organizations to decarbonize them. The findings reveal that organizations have much work to do to accelerate the integration of practices if they are to materially reduce their business travel emissions, in line with corporate Net Zero targets by 2050.
AluaSoul Costa Adeje, part of Hyatt’s Inclusive Collection, Debuts in Spain’s Canary Islands
The 226-room adults-only hotel, located on the southern coast of Tenerife, offers travelers the opportunity to explore local attractions and activities while enjoying the conveniences of an all-inclusive hotel.
The Future of Budgeting in Hospitality: AI-Driven Insights Powering Agile, Resilient Financial Strategies
The Shift to AI-Driven Budgeting in Hospitality
How Payment Flexibility Can Increase Your Hotel Sales
Guests expect convenience and flexibility at every turn – including when it comes to paying for their hotel experience. One powerful, yet often overlooked sales strategy is offering flexible payment options. By meeting these expectations, you can attract more bookings and enhance the overall customer experience.
McKinsey: The evolving role of experiences in travel
Since the dawn of leisure travel, people have journeyed in search of new experiences. They long to meet friendly locals, eat new foods, stroll through unfamiliar landscapes, and witness (or maybe even join) cultural traditions that remind them that they’ve left home.
Is the connected trip the next big thing?
Recently, in their Q3 2024 financial results, Booking.com reported that the connected trip transactions (a trip that includes booking more than one travel vertical) increased by over 40% year over year in the third quarter and represented a high single digit percentage of the company’s total transactions.
Event Tourism: How Music, Sport, and Film Shape Destinations
From Taylor Swift’s record-breaking concert tours to Mega-Sports events and the surge of screen tourism inspired by hit shows like HBO’s The White Lotus, these phenomena are transforming travel patterns worldwide. The allure of mega-events and on-screen destinations can generate substantial short-term economic boosts, yet they also bring challenges. Dr. Isabella Blengini, Associate Professor of Economics at EHL Hospitality Business School, delves into the complex and multi-dimensional impacts of event tourism and pop culture tourism.
Hilton Woking Opens Doors to Guests
Hilton Woking features extensive meeting and event facilities, including Surrey’s largest hotel ballroom, alongside panoramic views from its 22nd floor LOFT Sky Bar, and marks a significant step in the town’s regeneration.
Choice Privileges to introduce longer booking window, more redemption options
Choice Privileges, the award-winning rewards program of Choice Hotels International, Inc. (NYSE: CHH), is introducing new features aimed at giving members more value and opportunities to use their points. Starting in early 2025, Choice will triple its reward night booking window to 50 weeks, give members the option to redeem points for the premium features that matter most to them, and introduce Choice RewardSaver, a redemption tool that gives customers a better value on rewards night bookings.
Accor’s ibis brand expands in Georgia with new hotel in Tbilisi’s historical district
ibis, a leader in accessible high-quality and affordable accommodation, today announces the opening of ibis Tbilisi City, the brand family’s seventh hotel in Georgia’s capital.

