Is NIMBY Hurting Your RevPAR?

We have all been there. Call it the rise of populism, the growth of grass roots movements, or the increasing recognition of environmental change, NIMBY –is impacting us in both our personal and “hotel” lives. Take, for example…

Learn-by-Going: Study Abroad in Thailand

When I signed up for the 2024 Thailand Collins College Study Abroad Program, I did not anticipate a life-changing experience. I had no expectations beyond learning how to cook Thai food in Thailand for course credits, and I had not researched much about studying abroad before the trip. However, during my time at Rajamangala University of Technology Thanyaburi (RMUTT), I immersed myself in Thai culture, gained new insights into the hospitality industry, and broadened my global perspective in a new environment. Participating in this study abroad program has significantly contributed to my academic journey, professional development, and personal growth.

Shining Light on Tech and AI in Revenue Management

Revenue management is evolving rapidly, with new challenges and opportunities emerging at every turn. To make sense of these shifts, Blake Reiter and Daniel Foremansat down to discuss the changing landscape – drawing on insights from a survey of over 1,200 hospitality professionals – to explore the growing role of AI, the complexities of data, and what it all means for hospitality.

HFTP Announces 2025 HITEC North America Advisory Council

Hospitality Financial and Technology Professionals (HFTP®) producers of the Hospitality Industry Technology Exposition and Conference (HITEC®), has announced the 2025 HITEC Advisory Council. An expert group of distinguished industry professionals selected to develop and coordinate the education program for HITEC’s North American event. With over five decades of history, HITEC has become a must-attend event, drawing thousands of professionals to explore the latest trends, innovations in technology, best practices and solutions in the hospitality industry. HITEC 2025 will take place from June 16–19 at the Indiana Convention Center in Indianapolis, Indiana, USA.

Is Your Digital Marketing RFP Built to Find Winners or Waste Time?

Picture this: you’ve got your RFP all dressed up, sent into the world like a proud parent—only to have it come back with agencies throwing marketing buzzwords at you like confetti at a parade. Here at three&six, we know you didn’t write that RFP to play marketing bingo; you need actual answers. Done right, an RFP separates the real deal from the BS merchants. Our goal? To give you the tools to make your RFP work harder than a double-espresso-fueled startup founder.

The Hospitality Industry’s Digital Evolution – PMS and RMS: The Dynamic Duo Driving Hotel Success in a Digital World

The hospitality sector is evolving rapidly. The digital age has brought new challenges and opportunities for hoteliers, making it essential to adopt advanced systems to optimize operations and enhance guest experiences. Two critical components of a hotel’s technology ecosystem are the Property Management System (PMS) and the Revenue Management System (RMS). Together, they help hotels stay competitive and adapt to modern travelers’ expectations, maximizing efficiency and profitability.