From Seaside Sanctuaries to Cool Culture Capitals: Booking.com Reveals 2025’s Trending Destinations

From stargazing to thrill-seeking or exploring cultural connections, the travel experiences we crave and the destinations we look to are always evolving. According to Booking.com’s annual Travel Predictions research*, in 2025 travelers will be re-thinking how they travel, and defying convention to discover less crowded destinations (67%), embark on luxurious longevity retreats (60%) or opt for more nocturnal activities to beat rising temperatures (54%).

Sustainability in the hospitality industry: Going the extra mile

What’s holding hotels back from doing more than basic eco-friendly gestures, like reusing towels or reducing plastic, and embracing sustainable hospitality by adopting a green culture into their business? This article takes inspiration from a recent publication by Dr. Laura Zizka et al. that delves into current hotel green challenges.

Experience vs. Data: A Tale of Two Commercial Managers

Two contrasting approaches to management shape how hotel businesses navigate challenges and seize opportunities: one based on instinct and experience, the other driven by data and analytics. While instinct may offer quick solutions in the short term, data-driven decision-making provides the strategic insights necessary for long-term growth and sustained success.In this blog, I want to explore this crossroads by telling the stories of two commercial managers—one who still trusts his instincts and another who has fully embraced data. Through their stories, we’ll see how both approaches shape the way they run their hotels and the impact it has on their success. It reflects how the industry is changing and why finding the right balance between intuition and information is vital to thriving in today’s hotel environment.

Now open: Viceroy at Ombria Algarve

Viceroy at Ombria Algarve has opened its doors, sharing a new story for Viceroy as it further expands into Europe and sets its sights on a fresh tone and approach to the guest experience globally.

Travelers Are Spending Big This Holiday Season–With Higher Expectations Than Ever

Sojern, the leading digital marketing platform built for travel, today shares its latest travel data ahead of the holiday season and beyond. Travelers are eager to hit the road or skies, but economic concerns and inflation are widening the wealth gap. Compared to 2023, more consumers are opting for road trips over air travel, if they’re traveling at all. Sojern data shows upscale and luxury hotel prices have risen by 1.7% and 1.4%, while economy lodging remains steady, reflecting growing demand for higher-end accommodations.