The theme for the Future Hospitality Summit – FHS World 2024, taking place from 30 September -2 October at Madinat Jumeirah in Dubai is ‘Invest in Our Future’. The conference programme will comprise numerous content tracks under the main theme including Investment & Development;, Destination & Urban Development; People, Planet, Profit; Tech & Innovation; and Real Estate Hotelisation. In the lead up to the event we asked several industry partners about how they’re investing in the future in 2024 and beyond.
Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs
As Black Friday has evolved from a single-day sales event into an extended period of promotions, hotels face new challenges in distinguishing themselves from the overwhelming presence of Online Travel Agencies (OTAs). Research conducted by three&six into 2023’s Black Friday trends highlights the growing importance for hotels to strategically differentiate their offers from OTAs and leverage their unique strengths. While OTAs will undoubtedly offer substantial discounts, hotels have opportunities that OTAs can’t match, particularly when it comes to appealing directly to their own audience.
IHG Leads Business Travel Decarbonization Discussion at Climate Week NYC
IHG Hotels & Resorts and the GBTA Foundation, the charitable arm of the Global Business Travel Association (GBTA), brought together some of travel’s biggest sustainability leaders yesterday during 2024 Climate Week NYC to spark dialogue about the decarbonization of business travel. In collaboration with co-hosts IDEO, Accenture, American Express Global Business Travel, Delta Air Lines and Hertz, the event challenged attendees to explore tensions and collaborative approaches inherent in balancing the necessity of business travel with the imperative to reduce carbon emissions.
How Innovative Business Models in Gastronomy lead to social impact
The gastronomic industry is undergoing a revolution, as entrepreneurs redefine how food businesses operate by intertwining culinary art with social impact. Instead of merely serving delicious meals, pioneers like The Melting Pot Foundation, Thought for Food, and Comida para Todos have transformed restaurants and food systems into platforms for community empowerment, social responsibility, and innovation. We had the pleasure to host the entrepreneurs behind these ventures for a panel discussion at EHL Hospitality Business School and they demonstrated that food businesses can be more than profit-driven; they can become vehicles for meaningful change.
AI in Hospitality: The Future is Now, Not “If,” but “When”
The hospitality industry, like many others, stands at the threshold of a significant transformation. Artificial Intelligence (AI) is no longer a futuristic concept; it’s becoming a reality that hotels must embrace to stay competitive.
Redefining Hospitality: Strategies for Soft-Brand Lifestyle Hotels to Attract the Evolving Traveler
As the travel landscape continues to evolve, lifestyle hotels find themselves uniquely positioned to meet the demands of today’s diverse and discerning travelers. These travelers are no longer just seeking a place to sleep; they’re searching for unique, memorable experiences that align with their values and preferences. By leveraging their inherent flexibility and distinctive character, soft-brand lifestyle hotels can rise to meet these evolving expectations. These properties must focus on several key strategies, the most important of which often falls by the wayside: marketing.
The Best Marketing Tactic for Hotel Tech Vendors to Drive B2B Sales Leads, More Quickly
As everyone who works in sales or marketing in the hospitality technology industry knows, the eternal struggle is figuring out how to differentiate yourself from the crowds of competing tech vendors, while driving as many potential sales leads as possible. As consumers’ buying preferences and the overall market changes, so does the efficacy of traditional B2B lead generation marketing activities.
Yes, every RM has a number!!! What’s yours?
Everyone’s got a type, right? Whether it’s your favorite flavor of ice cream, your go-to book genre, or… favorite number! You got one? One that makes you smile, cringe….maybe you are even the one that add them to figure out their numerology.
CDPs Allow Hotels to Personalize Marketing to Target Individual Reasons to Visit
It’s always illuminating to speak one-on-one with brilliant hotel marketers like Jason Pirock, Head of Marketing for Springboard Hospitality, as I did during our recent Insider Conversation, “Mastering Conversions: Crafting an Omnichannel Booking Journey.”
Vail Resorts Announces Two-Year Transformation Plan to Enable the Next Phase of Growth and Global Expansion
After 10 years of rapid expansion, Vail Resorts (NYSE: MTN), the world’s largest mountain resort operator, today announced a two-year plan to transform the company for future growth and global expansion.