Strategic Segmentation of Hotel Guest Personas

Hotels or accommodation providers get a variety of guests. While it may not be possible to give them strict labels, it is considered useful to segment the guests under certain categories. These categories require hoteliers to define guest personas b…

BVEP publishes its ‘Shape of Events’ Report

London, United Kingdom – The Business Visits & Events Partnership (BVEP), the umbrella body and advocacy group representing the UK events sector, has today published its Shape of Events Report. The report was compiled using responses from over 300 p…