Accor announces today its intention, subject to market conditions, to sponsor a Corporate Special Purpose Acquisition Company (SPAC), the Accor Acquisition Company (AAC), to be listed on Euronext Paris.AAC aims to raise approximately €300m. Accor’s …
Wishbox Announces Rebranding As It Changes Its Name To Duve
Wishbox, a leading end-to-end guest experience platform, has completed an extensive rebranding effort in response to accelerated company growth following widespread tech adoption by hotels in light of the global pandemic. At the heart of this rebran…
Sheraton Hotels Unveils Its New Vision In Turkey With The Opening Of Sheraton Istanbul Levent
Located in the financial district of Istanbul, the hotel is set to be the new hub for locals and travellers to connect and collaborate Sheraton Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands, unveils Sheraton Istanb…
Shangri-La Group Launches Fam.ily™ Brand To Bring Best-Loved Family Experiences For Customers
Shangri-La Group has announced the launch of Shangri-La’s family experience brand Fam.ily™ that will create best-loved experiences for multi-generational families as well as provide support for customers on their parenting journeys. This new offerin…
GBTA Poll: Positive Signs for a Return to Business Travel
The Global Business Travel Association (GBTA), the world’s largest business travel association, has released the findings from its latest poll measuring the impact of the COVID-19 pandemic and how GBTA buyer and procurement members are navigating th…
Virtual Revenue Strategy Forum Attracts over 900 Attendees
The virtual Revenue Strategy Forum took place yesterday and brought together technology and hospitality industry leaders, including those involved in brand operations, revenue management, marketing, sales, and distribution. The virtual half-day conf…
Holiday Inn Opens Its First Hotel In Yerevan, Armenia
IHG Hotels & Resorts one of the world’s leading hotel companies, today announces the opening of the first Holiday Inn in Armenia, Holiday Inn Yerevan-Republic Square, located in the city centre. Opening under a management agreement with “SGI Invest”…
Destination Marketing: How To Use Images To Promote A Destination
A picture is worth a thousand words! A picture is worth a thousand potential visitors to a destination! Destination marketing organizations have used photos to inform, persuade and remind tourists. The popularity of selfie culture further reinforces…
Q: What Is Bistronomy?
If you’re at all familiar with the food world, you’ve probably heard of gastronomy and bistros. Put them together and you have bistronomy. This idea has turned into a food movement that has spread throughout France. Have you experienced this culinar…
Kempinski Hotels and Salvatore Ferragamo Announce Partnership
Kempinski Hotels and Salvatore Ferragamo announced today a strategic partnership to push the guest experience to new levels. The two luxury brands, sharing the same spirit born from a stunningly similar history, join forces in a promising collaborat…