Premier Inn Springs To Life At Botley

Whitbread, the owner of the Premier Inn and hub by Premier Inn hotel brands, has opened the doors to its latest addition to Oxford – a new 123-bedroom Premier Inn at Botley. The hotel, which welcomed its first guests on Friday (16th April), is the o…

Marriott Leans Into Superapps to Build Up Loyalty

Marriott International will apply lessons learned from its Alibaba joint venture in China to boost numbers for its Bonvoy loyalty program elsewhere, because local knowledge goes a long way. The pandemic forced hotel groups to get creative when it co…

The 5 Do’s and Don’ts of Digitisation

In order to guarantee the sustainability of the hospitality industry, all organisations, big and small, should be looking at efficient and cost-effective ways to future-proof their business through digitisation, however there are five key considerat…