There Is No Excuse To Not Respond To A Customer

Let me put it to you in the simplest terms possible. When your customer calls, emails or texts you, you must respond. That is unless you don’t care if they ever do business with you again. One of our subscribers to The Shepard Letter, Andy Saks, own…

Gateaux De Voyage: Travel Cakes Unpacked

A fuss-free cake What the French elegantly refer to as a “gateau de voyage”, the Brits might just call a nice slice of “teacake” or the Italians a “torta”. Admittedly, the French version sounds more refined and exciting, probably due to the cake’s r…