More than half of Americans (57%) are preparing for winter travel, with 96% of them planning to travel as much or even more than last winter, according to Tripadvisor’s Winter Travel Index released today. Seasonal data from the world’s largest travel guidance platform shows the majority (91%) will embark on trips for specific seasonal celebrations, such as winter festivals and activities, typically spending between 3 to 7 nights away from home to fully embrace the holiday cheer.
Maximizing Share of Voice and Prioritizing Direct Bookings: A Strategic Guide for Hotels
Share of voice (SOV) is essential for assessing brand visibility and engagement compared to competitors. This metric, (calculated by dividing your brand’s mentions by the total mentions in the market and multiplying by 100), offers insights into your brand’s positioning. By understanding the factors that shape the traveler’s path to purchase, hotels can refine their marketing strategies, increase direct bookings, and reduce dependency on third-party platforms.
UN Tourism Announces Best Tourism Villages 2024: 55 Rural Communities Shaping the Future of Sustainable Travel
Rural destinations consolidate their position as key players in sustainable tourism and community development as UN Tourism announces its Best Tourism Villages 2024.
Causal AI in hospitality: Improving decision-making for hotels
Imagine your city hosts a yearly festival, and you’re determining how to price your rooms for the upcoming year. Your revenue management system identifies that during the dates of the festival, there’s a spike in reservations and suggests that you increase room rates slightly during the festival period due to higher demand.
limehome spearheads office conversion drive with 100,000 sq m milestone
limehome, Europe’s leading provider of digitalised design apartments, is setting new standards in the conversion of commercial space. In the last 12 months alone, the hospitality company has signed new projects that will convert around 35,000 sq m of commercial space into modern apartments. This brings the company’s total conversion record to 3,300 apartments and around 100.000 square metres of revitalised commercial space. These impressive figures underline limehome’s pioneering role in the reutilisation of vacant office, retail and hotel properties into innovative apartment solutions.
Clear Skies Ahead: Optimistic Forecast for Hotel Investments in 2025
Blue skies and tailwinds – a pilot’s wish for optimal flying conditions – perfectly captures the emerging outlook for hotel investments as we enter 2025. While commercial real estate has navigated through choppy conditions amid economic shifts and interest rate headwinds, the horizon ahead shows promising signs of clearing.
Sweden becomes first country in the world to apply for Trademark
Sweden is making a bold (and slightly cheeky) move to trademark its name, putting an end to travel mix-ups. The home of cinnamon rolls and fika has applied to the European Union Intellectual Property Office (EUIPO) to protect its name from international duplicates that might confuse unsuspecting travellers who want to experience the original Sweden and is calling on people around the world to support its application via an online petition.
Cvent CEO Reflects on 25 Years of Innovation & Unveils Three Trends Defining the Future of Meetings and Events at Largest Hybrid Cvent CONNECT Europe Conference to Date
Cvent CONNECT Europe, one of the region’s largest meetings, events and hospitality technology conferences, hosted by Cvent, brought together thousands of industry professionals both in-person in London and online last week for three days of networking, education and hands-on technology training. Cvent CEO and Founder, Reggie Aggarwal, opened the conference with a keynote reflecting on Cvent’s 25-year journey and what the milestone meant for its fast-growing European customer base and the industry’s digital transformation over the last quarter century.
Hilton Celebrates Eighth Consecutive Year as the Best Hospitality Company to Work For in the World as Recognized by Great Place to Work and Fortune
Hilton’s commitment to creating the best workplace culture has once again earned global recognition. Today, Great Place to Work and Fortune ranked Hilton the No. 2 World’s Best Workplace, marking the company’s eighth consecutive year as the top hospitality company on the list. This year’s ranking follows the company’s historic recognition as the No. 1 World’s Best Workplace in 2023.
With Mews, Ternelia Les Grands Massifs save time on almost 100% of their tasks
Mews, the industry-leading hospitality cloud, helped Ternelia Les Grands Massifs modernize their hotel management operations and save time on nearly 100% of their tasks.

