STR Weekly Insights: 14-20 September 2025

Unfortunately, revenue per available room (RevPAR) fell again in the week ending 20 September, and the decline of 1.4% was only slightly less than the previous week. Occupancy once again pushed the decline, falling 0.7 percentage points (ppts), although average daily rate (ADR) also dipped (-0.3%).

IHG Hotels & Resorts launches ‘Masarona by IHG’ to cultivate Saudi Arabia’s next generation of hospitality leaders

IHG Hotels & Resorts, one of the world’s leading hotel companies, has announced the launch of Masarona by IHG, a landmark talent development program designed to empower Saudi nationals to become the future leaders of the global hospitality industry. The program name, meaning “Our Pathway” in Arabic, reflects a shared commitment to creating exceptional career journeys for local talent in alignment with the Kingdom’s transformative Vision 2030.

6 Innovation Insights to Tackle Hospitality Workforce Challenges

Hospitality faces some of the toughest workforce challenges, with one of the highest turnover rates in any industry. In this article, Cynthia Hansen, Managing Director of the Innovation Foundation, reflects in conversation with Inès Blal on how social innovation can help reimagine jobs, expand inclusion, and upskill the workforce. At the end, we’ll highlight six takeaways from social innovation that hospitality leaders can put into practice right away.

Lamington Group Releases its First White Paper, Showing How Conscious Travellers are Redefining Hospitality

Lamington Group’s first white paper, The Emergence of the Conscious Traveller, has been published, showing that 88% of travellers now factor sustainability into their travel bookings, with millennials and Gen Z at the forefront of this change. Lamington Group, a B-Corp and the forward-thinking hospitality company behind room2 hometels, is setting a new standard in sustainable travel – meeting the needs of the modern traveller who is conscious, values-led and willing to spend more on ethical experiences. The white paper features case studies and examples of best-in-class sustainability initiatives from hospitality companies worldwide, as well as Lamington’s own insights and how the group delivers on these demands. In brief, these are:

Will AI Be the Biggest Growth Opportunity for the Hospitality Sector?

Much has been written about the potential of AI in hospitality—particularly its promise to enhance the customer journey, reduce operational costs, and mitigate staff shortages. Yet, when viewed from a broader perspective, one could argue that AI may ultimately become the sector’s most powerful growth driver—but not necessarily in the way most anticipate. And the path toward this opportunity may be quite turbulent.