The Top Five Hotel KPIs in 2021

Throughout this pandemic, hoteliers everywhere had to find ways to successfully navigate times of unpredictable and often decreased demand compared to previous years. Adapting to shifting consumer trends as well as finding new ways to drive demand a…

What Is GOPPAR and Why Does It Matter?

Imagine walking into a doctor’s office for your yearly checkup. She asks you to step on the scale and… you’re done. The doctor marks down your weight, compares it to what your weight was the previous year, and sends you on your way. That doesn’t m…

STR: Europe hotel performance for November 2020

Reflecting the impact of a second lockdown, Europe’s hotel industry reported much lower performance levels from the prior month, according to November 2020 data from STR.Euro constant currency, November 2020 (percentage change from November 2019) Oc…

Statement By The Global Tourism Crisis Committee

Meeting on the occasion of the Global Tourism Crisis Committee, virtually from Lisbon, Portugal, on 9 December 2020, to accelerate the coordination of international cross-border travel principles and protocols in view of a safe and seamless restart …

The Ultimate Hotelier’s Wishlist for Santa

Another year is winding up and looking back, I can say with confidence that when we all returned from the holidays last January no one could have foretold the year we were about to face. As the year rolled on, we clung onto the idea that a return to…