As World Travel Market (WTM) 2025 draws to a close at Excel London, Trip.com Group showcased its global leadership by sharing insights and innovations shaping the future of travel. Across key sessions, the company led conversations from global and European perspectives, focusing on the strategic evolution of travel, from digital transformation and personalisation to sustainability.
Lead nurturing for hotels: From inquiry to confirmation
You have revenue hiding in plain sight…and it’s slipping away.
Human + Machine: The New Commercial Mindset for Hotel Sales Teams
I watched a Director of Sales break down last month.
UN Tourism and Università della Svizzera Italiana Strengthen Links Between Tourism and Fashion
Following on from the joint report “Fashion and Cultural Tourism – Connecting Creators, Businesses, and Destinations” USI, in cooperation with UN Tourism, hosted a hybrid workshop (24 October) to strengthen ties between the fashion and tourism sectors. The insights delivered in Lugano targeted policymakers and researchers, as well as professionals in product development, marketing and communication working within national tourism administrations, destination management organizations and fashion companies.
What links your pet bestie with your kid? A hotel key card making unexpected headlines.
Resorts around the world are rethinking guest experience beyond linens, scents, and check-in efficiency. One shift gaining momentum: turning everyday touchpoints into emotional keepsakes. Key cards, once a functional necessity, are now becoming part of the story guests bring home.
Stanglwirt adopts Daylight PMS to enhance luxury hospitality through next-generation technology
Shiji, the global leader in hospitality technology, proudly announces its partnership with Stanglwirt, Austria’s most iconic and celebrated traditional hotel. In a move to blend tradition with innovation, Stanglwirt has selected Daylight PMS to modernize its operations and create hyper-personalized guest experiences through advanced guest profiling and a seamless booking journey. By replacing their legacy system, Stanglwirt positions itself at the forefront of luxury hospitality with a future-proof and flexible technology solution while preserving the timeless charm that has made it a national treasure.
STR Weekly Insights: 26 October – 1 November 2025
The week ending 1 November 2025 wasn’t as bad as the previous week, but revenue per available room (RevPAR) was down again. Falling weekend occupancy due to Halloween was the main culprit behind a 2.3% drop in RevPAR.
AI in Hospitality: Transforming Service Experience and Efficiency
Artificial Intelligence (AI) has been significantly reshaping the hospitality industry over the past decade. From luxury hotels to fast food joints, AI tools are affecting how services are delivered and how operations are run, ultimately having an enormous impact on the customer experience overall. But what does this digital transformation really look like?
Europeans keep travelling as off-season demand for Southern destinations grows
Europeans continue to prioritise travel, showing steady enthusiasm for exploring the continent even as the seasons turn cooler. According to the latest “Monitoring Sentiment for Intra-European Travel” report (Wave 23) by the European Travel Commission (ETC), 73% of Europeans intend to travel between October 2025 and March 2026, a figure that remains unchanged from last year.
Department of Culture and Tourism – Abu Dhabi extends partnership with Amadeus to drive sustainable tourism growth in emirate
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced the continuation and expansion of its successful partnership with Amadeus, a leading travel technology provider that powers the global travel and tourism industry.

