Top 8 sustainability trends impacting business travel in 2025

New reporting requirements will oblige companies to pay closer attention to their sustainability data and goals and the disclosure of their annual progress. With more transparency will come a greater expectation for business travel to play its part in addressing climate change. Less talk and more action will be needed to avoid accusations of greenwashing.

Sojern Unveils its 2025 State of Destination Marketing Report

Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing 2025” report for destination marketing organizations (DMOs). This report, produced through a partnership between Sojern and Benchmark Research Partners—and supported by Brand USA, Destination Canada, the European Travel Commission, and the Caribbean Tourism Organization—builds off the 2024 report and highlights current destination marketing trends.

December 2024: A strong finish for European hospitality

The end of the year has been favorable for European hospitality, with notable improvements in performance indicators, both in occupancy and average daily rates (ADR). However, this growth hides disparities, as the upscale segment serves as the primary driver of activity, compensating for the relative weakness in lower-tier categories.

5 Biases Revenue Managers have to deal with

Revenue management is supposed to be all about logic, data, and cold, hard numbers. But let’s be real—sometimes, human brains get in the way. And when biases take the wheel, you get revenue decisions so bad they’re almost impressive. Here are five facepalm-worthy moments where cognitive biases made a mess of revenue strategy.

Introducing the 2025 Host Advisory Board

Airbnb is excited to introduce the 2025 Host Advisory Board. These hosts are leaders in their communities and trusted partners in shaping our future. This year’s 23 members represent 17 countries and bring a wealth of diverse hosting experience.

Top trends driving Gen Z travel this winter

Travelers are shaking off the winter chill and embracing new adventures. Whether they’re escaping to a winter getaway, or using cozy indoor days to plan future trips, the urge to explore is stronger than ever. January has emerged as the peak month for searching for Airbnb stays, aside from the bustling summer months.1 With countless destinations to choose from, we’ve turned to the most talked about generation, Gen Z, to see where and how they’re traveling this winter.2

Destinations and companies place accessibility at the forefront of tourism planning and product development

The latest report into the topic, “Advancing Accessible Tourism for Destinations, Companies, and People”, produced with the Government of San Marino and AccessibleEU, showcases 25 good practices in accessibility championed by Belgium, Czechia, France, Greece, Israel, Italy, Portugal, Turkey, San Marino, South Africa, Spain, United Kingdom and Uzbekistan. It also provides insights into accessibility improvements in culture- and nature-based tourism, festivals and pilgrimage routes, urban and rural experiences, sports and mega events, shopping tourism and transportation.

42 add-on and upsell ideas to increase revenue for your spa

Luxury hotels and spas should always be seeking ways to elevate the guest experience while keeping operational costs in check. One effective strategy is the introduction of thoughtful, low-cost service add-ons and upsells that enhance perceived value without significantly impacting the spa’s bottom line. Small touches can create memorable experiences for guests while providing opportunities to increase revenue per visit.