According to a 2020 study by investpro.com, the likelihood of selling to an existing customer is 60-70%, while the probability of selling to a new customer is 5%-20%. So if growth is a primary corporate goal, then retaining clients is key. And what …
Hospitality Financial Leadership The Daily Revenue Audit – The Must Do’s
The hotel business is a retail business and in order to stay on top of your business, you must fully and completely balance your daily revenues and settlements. This means dotting the eyes and crossing the Ts, examine them. Every day we begin anew a…
Cornell Research Recap: How Contactless Technology is Transforming the Hospitality Industry Forever
Living our lives in a pandemic is challenging us all right now and no more so than folks in the travel and leisure sector. We are seeing businesses of all sizes forced to pivot their operations not only to survive, but to cater to the changing needs…
Which Tripadvisor Platform Is Right For My Hotel?
Tripadvisor continues to try to find ways to generate revenue, but how do you know which platforms are best for your hotel? The review-giant-turned-distribution-platform-turned-membership-program just rolled out its fourth program, Tripadvisor PLUS,…
HVS Monday Musings: Reviving The Global Travel & Tourism Sector
Inoculating a majority of the population, especially tourism employees, is a key focus area for most countries in their quest to revive inbound travel. For instance, Italy has recently announced a ‘COVID-free islands’ vaccination plan which will pri…
UNWTO And Facebook Partner To Support Members States To Leverage Digital Marketing To Restart Tourism
Over the past year, the United Nations specialized agency for tourism has been supporting its Member States on a series of initiatives relating to market intelligence and marketing. Now, as tourism begins to restart in some parts of the world, a ser…
You Need Tech For The Post-Pandemic Travel Surge
Vaccines are on the way and every hotel is eagerly awaiting the day when we can ‘get back to normal’ in terms of seeing a steady flow of new reservations to bolster all-too-depleted business returns. Careful what you wish for, though. There is anoth…
Are Your Guests “Apped Out?” Only Welcoming Words Such As These, Spoken By Humans, Convey Authentic Hospitality
As a writer in the hospitality space, I am often approached by new companies with emerging technology who are looking for PR. Despite that my articles are almost always related to training tips for human engagement such as sales and hospitality skil…
Are Your Guests “Apped Out?” Only Welcoming Words Such As These, Spoken By Humans, Convey Authentic Hospitality
As a writer in the hospitality space, I am often approached by new companies with emerging technology who are looking for PR. Despite that my articles are almost always related to training tips for human engagement such as sales and hospitality skil…
Five Essentials For Present Day Hotel Operations
Those of us who have been in the industry for several decades will admit that our industry was already in need of a major shift in order to face a “new world of hospitality” that was slowly emerging. Dramatic events such as a global pandemic tend to…

