Digital Upselling: Go Where The Margins Are!

Due to the ongoing pandemic, hotels have lost several months’ worth of business. The reopening and rebound period are slower than initially expected and occupancy levels will take time to recover to pre-crisis levels. As a consequence, it’s critical…

The Most Important Measurement In Business

This is the first of a number of lessons I’ll be sharing from my newest book, I’ll Be Back: How to Get Customers to Come Back Again and Again. A few years back I wrote about the idea of measuring customer satisfaction versus customer behavior. We’re…