Leisure in the Time of COVID

Competition for local and regional leisure business among hotels is unusually intense for the painfully obvious reason that COVID has curbed everything else. To generate leisure demand, properties invest in digital marketing including social media, …

Accor Reaffirms Its Commitment To Gender Equality

At Accor, women and men from all walks of life are brought together by our strong shared values: inclusion, trust and respect for diversity. International Women’s Rights is an opportunity to promote these values and to look back at the Group’s commi…

The 7 Components Of Designing A Hotel Concept

The Story The People The Space The Identity The Services The Content The Channels Starting from the central story, components are interconnected and work side by side to build a unique, coherent whole. 1. The hotel concept story The Story defines th…