Much like the rest of the travel industry, hotel executives are well aware that a new calendar year won’t magically bring about a complete rebound from the hardships of the pandemic. To survive until that recovery arrives, they’ve gotten creative wi…
Deceptive Digital Marketing Practices Hotels Should Watch Out For
1. Misleading Attribution WindowsHotels thrive on direct bookings, and anything that can drive consumers to their website is beneficial to their business. This is why hoteliers strike up partnerships with other companies to promote their properties,…
Ending Seasonality One Week At A Time
The seasonal ebbs and flows of occupancy are real, especially in the face of such uncertainty as a result of COVID-19. While rural resorts endure this and must make grand adjustments in staffing to accommodate budgetary fluctuations – no matter the …
Profit Plunge Has Global Hotel Industry Looking to Brighter 2021
Still, like George Harrison once sang, “It’s gonna take time… A whole lot of precious time… It’s gonna take patience and time…” For many hoteliers, patience has run out. U.S. Backtracks After pulling into positive profit territory in October, on t…
If you want to travel next year, you may need a vaccine passport
Now that coronavirus vaccines are starting to roll out in the US and abroad, many people may be dreaming of the day when they can travel, shop and go to the movies again. But in order to do those activities, you may eventually need something in addi…
Reducing Friction and Elevating the Guest Experience in Hotels
Even prior to COVID-19, the travel experience has always had it stress points, commonly referred to as ‘friction.’ Friction occurs anytime a customer is frustrated, uncomfortable, confused, angry, impatient, or simply has to expend much more effort …
Louvre Hotels Group opens 84-key Campanille alongside a brand-new Corporate Food University
Despite the pandemic crisis, Louvre Hotels Group is taking up residence at the heart of the famed French gastronomy hub and largest fresh produce market in the world, Rungis International Market. The Group has opened the very first hotel in the mark…
Why Won’t Nonno and Alexa Be Friends?
Nonna’s favorite was the early version of the electric refrigerator. First introduced in 1927, homemakers were excited to give up their “ice boxes” that were filled with blocks of melting ice for this new-fangled wonder. Refrigerators gave them more…
Identify Red Flags for Hotel Fraud
Pride, greed, lust, envy, gluttony, wrath and sloth are commonly referred to as “The Seven Deadly Sins”. In the world of forensic accounting there is a somewhat similar collection of cautioning indicators called Red Flags. Unfortunately for us, the …
What is Crowdlending?
Crowdlending Platforms Any credit activity facilitated by an online electronic platform that matches loans with lender interest is variably called “crowdlending”, “loan-based crowdfunding”, “P2P lending” or “marketplace lending”. The lenders that in…