Blanket-sending discount codes only target low-spending guests. High-spending guests respond to offers that resonate, incentivize, and make them feel noticed. Hotels that take promotional offers one step further to hone in on strategic discounts for high-value guests see their Find, Book, and Grow strategies flourish with revenue.
UN Tourism Launches Online Training on Tourism for Rural Development
UN Tourism has launched its first-ever set of Massive Open Online Courses (MOOCs) dedicated entirely to rural tourism.
UN Tourism Announces Best Tourism Villages 2025: 52 Communities Leading Tourism for Rural Development
From Koyasan in Japan to Chamarel in Mauritius, Bled in Slovenia, Carlos Pellegrini in Argentina, and Masfout in the United Arab Emirates, 52 newly recognized Best Tourism Villages from 29 countries showcase the power of tourism.
As Nights Grow Darker: Using Gender Impact Assessments to Protect Female Employees in the Hotel Industry
When the lights dim and hotel guests settle down for the night, a different reality often emerges for female workers. For many women – especially shift workers – fewer daylight hours brought about by winter can increase risk of harassment, intimidation, or violence.
Europe Hotel Transactions Bulletin – Week Ending 17 October 2025
Spanish real estate investment trust Azora, via its European Hotel & Lodging Fund, has acquired Spanish owner-operator Medplaya Hotels. The deal includes six owned hotel properties in Spain – situated in Catalonia and the Costa del Sol – with a total of more than 1,500 rooms, as well as the operating company that manages an additional nine hotels. Azora plans to renovate the properties and reposition them. In 2019, Azora acquired seven hotels from Medplaya while keeping the company on as the operator through lease agreements, meaning that Azora now owns 13 of Medplaya’s 15 hotels.
DIF Hospitality & Travel SIG Webinar: Google’s Lucyna Janas to Present on the Future of Digital Wallets in Hospitality & Travel
The Decentralized Identity Foundation (DIF) is pleased to announce the next session of its Hospitality & Travel Special Interest Group (SIG) — a bi-weekly forum bringing together innovators shaping the future of identity, access, and payments in travel and hospitality. The upcoming meeting will take place Thursday, October 23, 2025, at 10:00 ET / 15:00 GMT / 16:00 CET, and will feature a special presentation by Lucyna Janas, Head of Google Wallet Partnerships, EMEA.
The Renaissance of Villa San Michele Forever Flourishing above Florence
An emblem of Renaissance architecture and a peaceful sanctuary with the most iconic view of Florence unfurling beneath, Villa San Michele, A Belmond Hotel reopens on 28 April 2026 following a meticulous 18-month renovation. Inspired by its storied heritage and idyllic hillside setting framing a picturesque vista, the hotel’s reimagination sees an emphasis on Tuscan craftsmanship, refined cultural curation and a harmonious connection to nature. The former 15th century monastery with its beloved cascading gardens, reveals 39 completely redesigned suites and rooms exuding indulgence and grandeur.
Now Open: Fulham Pier Hotel at the Heart of Fulham Pier – London’s New Urban Resort on The River Thames
Just opened, Fulham Pier Hotel debuts as a luxury boutique retreat and highly-anticipated addition to Fulham Pier – a new riverside destination on the Thames. Set within one of London’s most ambitious waterfront developments, the 13-room hotel offers a refined, design-forward retreat at the intersection of culture, leisure, and city living.
Now is near the end of 2025, and how is your sustainability journey progressing?
As the year draws to a close, it’s the perfect time to reflect on where the hospitality industry stands in its sustainability commitments. Let’s look back at insights from Booking.com’s 10th annual “Travel & Sustainability” report. The findings reveal a clear shift: travellers are more informed, intentional, and expect visible action.
STR Weekly Insights: 5-11 October 2025
For the second consecutive week, average daily rate (ADR) rose at the rate of inflation, up 2.6% for the period ending 11 October 2025. As a result, U.S. revenue per available room (RevPAR) rose 0.6%, marking the industry’s first weekly increase since the end of August. Occupancy, however, fell for a 16th straight week, with the most recent decline (-1.4 percentage points) half of what had been seen in the previous fortnight (~2.5ppts).

